At COMPUTEX 2025 in Taipei, ASUS Republic of Gamers (ROG) took center stage with the launch of “The ROG Lab” — an immersive, visionary showcase that blends cutting-edge hardware, AI-driven experiences, and boundless creativity to redefine the future of gaming. As ROG approaches its next decade of innovation, this bold exhibit highlights the brand’s commitment to pushing boundaries and inspiring gamers worldwide.
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The ROG Lab: Where Imagination Meets Next-Gen Gaming Technology
More than just a product showcase, The ROG Lab is a creative Code Playground where raw ideas transform into revolutionary gaming experiences. At its core is the APEX Craft — a futuristic incubator tube symbolizing the birth of groundbreaking tech. Inside, visitors explored iconic ROG innovations like the ROG Astral GeForce RTX 5090 with its revolutionary quad-fan design and the ultra-compact ROG Flow Z13 2-in-1 gaming tablet powered by AMD Ryzen AI Max+ 395.
The Lab connects five immersive zones, each exploring a unique facet of gaming:
- Future Gamer: Customize your digital avatar and create a personalized gamer profile card — a tangible expression of your gaming identity.
- Illumotion: Experience AI-powered light shows that morph words into dynamic symphonies of color and motion, showcasing ASUS Aura Sync’s adaptive lighting.
- Mechano: Meet Omni, a robot-like PC built from real laptop components, blurring the line between machine and companion.
- Humanlink: Discover user-centric gaming accessories designed for comfort, precision, and seamless integration.
- CodeVerse: Dive into an AI-driven interactive narrative that brings ROG’s brand identity to life through sound and motion capture.
Cutting-Edge Hardware Powering the Future
ROG’s latest hardware lineup was on full display, featuring:
- NVIDIA RTX 50 Series GPUs: Including the ROG Astral GeForce RTX 5090 BTF Edition and TUF Gaming GeForce RTX 5070 Ti BTF White Edition, delivering unmatched AI horsepower and graphics fidelity.
- AMD X870E and B850 ROG Motherboards: Premium options for high-end Ryzen builds with heavy-duty power and next-gen connectivity.
- ROG Ryuo IV AIO Coolers: Featuring 2K AMOLED curved screens with glasses-free 3D animations for stunning visuals and superior cooling.
- Modular Concepts: Wireless fan controllers and AIO CPU liquid coolers that eliminate cable clutter for cleaner, more flexible PC builds.
- ROG XG Station 3: A Thunderbolt 5 external graphics dock that transforms laptops into gaming powerhouses with support for RTX 50 Series and Radeon RX 9000 GPUs.
Award-Winning Innovation and Sustainable Design
ROG’s Harpe II Ace wireless gaming mouse won multiple COMPUTEX Best Choice Awards for its ultralight design, pro-grade performance, and eco-conscious materials. Other award-winning products included the ROG Strix Ace XG248QSG monitor, ROG Falcata split gaming keyboard, and ROG Zephyrus G14 laptop, cementing ROG’s leadership in displays, peripherals, and gaming laptops.
Elevate Your Gaming Setup with ROG Accessories and Peripherals
- ROG Falcata Keyboard: A 75% split design with hot-swappable magnetic switches, ultra-responsive wireless tech, and up to 610 hours of battery life.
- ROG Harpe II Ace Mouse: A 48g ultralight esports mouse engineered with pro gamers, featuring a 42,000-dpi sensor and 8,000Hz wireless polling.
- ROG Gaming Chairs: Ergonomic designs like the ROG Courser and Destrier Core offer all-day comfort with adjustable support and RGB lighting.
Next-Gen Gaming Laptops, Desktops, and Handhelds
ROG’s 2025 lineup includes flagship Strix SCAR models, ultraportable Zephyrus laptops, and powerful desktops like the ROG G700 series. The ROG Ally X handheld console and its companion ROG Dock offer portable gaming with extensive connectivity and 100W fast charging.
The ROG Phone 9 Series delivers elite mobile gaming with Snapdragon 8 Elite processors, AI-powered features, and a stunning 6.78-inch AMOLED display, redefining mobile entertainment.
ASUS TUF Gaming: Durable, High-Performance Gear for Every Gamer
The TUF Gaming series showcased military-grade laptops and desktops powered by NVIDIA RTX 50 Series GPUs and AMD/Intel processors. Highlights include the TUF Gaming A16, F16, A18 laptops, and the compact TUF Gaming T500 desktop.
The TUF-BE9400 WiFi 7 tri-band router offers ultra-fast, low-latency connectivity with advanced security features, perfect for gamers and streamers.
Why The ROG Lab at COMPUTEX 2025 is a Must-See
The ROG Lab is more than a tech showcase — it’s a glimpse into the future of gaming, where innovation, creativity, and AI converge to empower gamers of all levels. From groundbreaking hardware to immersive experiences and sustainable design, ASUS ROG continues to lead the charge in shaping the next generation of gaming.
