ASUS introduces a game-changing repair service that lets customers drop off laptops at retail stores instead of traveling to dedicated service centers. The Drop Zone initiative launches across 5 major cities with plans for nationwide expansion.
ASUS has unveiled its innovative Drop Zone service at ASUS Exclusive Stores, revolutionizing laptop repair accessibility by allowing customers to drop off devices for repair without visiting standalone service centers.
Table of Contents
Launch Coverage & Availability
| Launch Cities | Service Scope | Target Devices |
|---|---|---|
| Delhi, Kolkata, Nagpur | Initial rollout phase | In-warranty ASUS laptops |
| Mumbai, Coimbatore (Tirupur) | Major city coverage | All repair types |
| Future Expansion | Tier-2 & Tier-3 cities | Extended device support |
Drop Zone Process: How It Works
| Step | Process | Responsibility |
|---|---|---|
| 1 | Customer visits Drop Zone, deposits laptop | Customer |
| 2 | Initial assessment of physical condition & software issues (L1) | ASUS Executive |
| 3 | Job sheet handover, laptop retained | ASUS Executive |
| 4 | Final diagnosis details shared after service center opens unit | Service Team |
| 5 | Repaired unit returned to Drop Zone, customer notified | Service Team |
| 6 | Customer collects unit with job sheet | Customer |
ASUS Service Network Overview
| Service Category | Coverage Details |
|---|---|
| Service Centers | 200+ strategically located centers |
| Geographic Reach | 14,900+ pin codes across 761 districts |
| Digital Support | 24/7 omni-channel helpdesk (call, chat, email) |
| Self-Service | MyASUS app, YouTube channels for DIY solutions |
| On-Site Support | Available across extensive pin code network |
Strategic Vision
“At ASUS, outstanding product experiences go beyond innovative designs and cutting-edge technology,” said Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India. “With the Drop Zone initiative, we’re making it easier than ever for customers to keep their laptops in peak condition with easy access.”
Key Benefits
For Customers:
- Convenience: No need to visit dedicated service centers
- Accessibility: Neighborhood ASUS stores become repair hubs
- Transparency: Clear tracking and communication throughout process
- Time-Saving: Reduced travel time and faster turnaround
Service Innovation:
- Seamless Coordination: Integration between retail and service teams
- Accelerated Repairs: Streamlined process reduces turnaround time
- Last-Mile Reach: Bringing services closer to customers
- Proactive Support: On-site diagnostics and expert guidance
Future Expansion Plans
ASUS plans aggressive expansion of Drop Zone services to tier-2 and tier-3 cities, making laptop repair services more accessible across India’s diverse geography. The company has also launched a service camp in Pune, providing on-site diagnostics and expert guidance.
Market Impact
This initiative strengthens ASUS’s position in India’s competitive laptop market by addressing a key pain point – after-sales service accessibility. With over 200 service centers and now Drop Zone locations, ASUS is building one of India’s most comprehensive tech support networks.
The Drop Zone service represents ASUS’s commitment to “last mile customer experience,” ensuring that repair services reach customers where they shop, rather than requiring separate service center visits.
Availability: The Drop Zone service is now operational at select ASUS Exclusive Stores in the five launch cities, with nationwide expansion planned for 2025-2026.
