ASUS India has opened its second ‘Select Store‘ in Kolkata, following the success of its first store in Delhi. This store aims to provide potential customers with an opportunity to buy top-notch refurbished ASUS PCs. The ‘Select Store’ in Kolkata will showcase a wide range of products, including consumer laptops, gaming PCs, creator series laptops, desktops, and other ASUS products. The store is designed to offer an extensive selection for customers looking to purchase high-quality ASUS devices.
ASUS India launches its second “Select Store,” in Kolkata
The showcased products have undergone an extensive and meticulous inspection process, as well as rigorous testing, restoration, and certification by ASUS. These measures ensure that the products meet the same high standards as brand-new items. Additionally, ASUS provides a 1-year company warranty for these products.
Commenting on the launch of ASUS Select Store in Kolkata, Peter Chang, General Manager – Asia Pacific – System Business at ASUS “The inception of Select Store is another feat from ASUS to promote sustainable practices across the segment. We have been actively working towards introducing state-of-the-art technology to bring in more sustainable practices that are aiding in significantly reducing the carbon footprint, actively integrating eco-friendly packaging in addition to collaborating with recycling companies to ensure proper disposal of e-waste. ASUS envisions to be a business that is responsible towards its customers and pioneer in instituting practices that reduces strain on the environment.”
“We received positive feedback from Delhi’s Select Store, which has motivated us to expand our presence across the country. Our goal is to open additional Select Stores in 2023, and we are excited to announce the upcoming launch of a second Select Store in Kolkata.”
Arnold Su, the Business Head of Consumer and Gaming PC in the System Business Group at ASUS India, expressed that although many companies are transitioning towards online sales, ASUS recognizes the significance of retail stores in customer acquisition and sales. ASUS believes that by providing customers with the opportunity to personally experience their products, the conversion rate of potential sales can be significantly increased.
In anticipation of an increase in the market for refurbished electronics in India, we implemented ASUS Select Stores. Recognizing the demand for reliable products, we wanted to offer premium quality laptops and PCs that have undergone rigorous testing. The main objective of launching ASUS Select Stores was to support the refurbished electronics market in India, establish standardized quality assurance measures, provide products that are comparable to brand-new ones at a significantly lower cost (20-30% less), and offer a one-year company warranty.
Situated in Kolkata, the Select Stores have been meticulously designed to blend contemporary aesthetics with a user-friendly layout that encourages customers to browse and discover the extensive range of reconditioned ASUS products available. These establishments also boast knowledgeable ASUS staff members who possess a deep understanding of customer needs. They are able to recommend suitable products, provide detailed information, and explain the meticulous multi-level inspection process that each product undergoes.
ASUS Select Stores represent a significant step forward in the company’s commitment to reducing electronic waste and promoting a sustainable future. These stores offer customers the chance to buy top-notch products at reasonable prices, aligning with the company’s vision. By incorporating cutting-edge technology, ASUS actively integrates sustainability into its operations. This encompasses measures such as reducing carbon emissions, implementing eco-friendly packaging, and collaborating with recycling companies to ensure proper disposal of e-waste.
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