The energy was electric at Bangalore’s tech hub last week as ASUS hosted its inaugural ‘Beyond Incredible with ASUS’ community event. The gathering wasn’t just another corporate function—it was a celebration of connection, creativity, and cutting-edge technology that brought together the people who matter most to the brand: its users.
As I walked into the venue, the buzz of conversation and excitement was immediately apparent. Tech enthusiasts huddled around product displays, content creators exchanged tips and tricks, and ASUS team members engaged in animated discussions with long-time users. This wasn’t just a product showcase; it was a community coming to life.
Table of Contents
How ASUS Community in India Is Shaping the Brand’s Future
The ASUS community in India has grown exponentially over the years, creating a vibrant ecosystem of tech enthusiasts and brand advocates. What started as a small group of dedicated users has evolved into a powerful network that influences product development and brand direction.
“When we entered the Indian market, we knew that building a strong community would be essential,” shared an ASUS representative. “What we didn’t anticipate was how that community would become the heartbeat of our brand in the region.”
This growth reflects in the numbers too. ASUS has climbed to become the 5th largest PC brand in India with a 7% market share in 2024. The company has shown remarkable resilience in a competitive market, achieving 5.4% year-over-year growth in Q2 2024 and an impressive 38.4% growth in Q4 2024—the highest among all competitors.
For Arnold Su, VP of Consumer and Gaming PC at ASUS India, the community has been instrumental in this success. “The ASUS community is more than just a group of consumers—it’s a vibrant network of people who have grown, motivated, and inspired us over the years,” he explained during the event. “The ‘Beyond Incredible with ASUS’ initiative is our way of acknowledging and valuing these meaningful relationships that have been forged throughout our journey.”
Inside the First ‘Beyond Incredible with ASUS’ Event
The Bangalore event brought together more than 50 attendees, including community members, tech influencers, and regional media—all key players in the ASUS ecosystem. The day was carefully structured to balance product exploration with genuine community building.
Hands-on with ASUS New Product Lineup
Attendees got hands-on experience with ASUS new product lineup, including the Snapdragon-powered Zenbook A14. The excitement was palpable as participants tested the latest innovations:
- Vivobook 14 Flip: Versatile 2-in-1 design that captured the attention of content creators
- Gaming V16: Power-packed gaming laptop that had gaming enthusiasts gathering around for demos
- Zenbook A14: The new Snapdragon-powered ultrabook that impressed with its performance and battery life
- Vivobook 16: Spacious display and powerful performance in a sleek package
Rahul Sharma, a tech blogger who attended the event, couldn’t contain his enthusiasm: “Getting to test these devices before they hit the mainstream market is incredible. The Zenbook A14 is a game-changer—the Snapdragon integration delivers performance I didn’t expect.”
Learning from the Best: Workshop Highlights
The event featured workshops led by renowned influencers Biplab Mohapatra and Jakeer Hussain, who shared valuable insights into content creation, tech adoption, and digital storytelling.
“What made these sessions special wasn’t just the technical knowledge shared,” noted Priya Desai, a community member and aspiring content creator. “It was the personal experiences and real-world applications that made the information immediately useful.”
The workshops covered practical topics like:
- Optimizing workflow with ASUS devices
- Creating professional-quality content with accessible tools
- Leveraging technology for storytelling
- Building a personal brand in the digital space
Exclusive ASUS Offer for Community Members
An exclusive ASUS offer was announced for community members, providing special access to new product launches. This announcement was met with enthusiastic applause, highlighting the value ASUS places on its community relationships.
The special ASUS promotion included exciting giveaways such as the ROG Slash Backpack and Marshmallow Mouse for winners of the on-ground challenges. These weren’t just random prizes—they were carefully selected products that aligned with the interests and needs of the community.
Building Meaningful Connections Beyond Products
What set this event apart from typical product launches or tech meetups was its focus on genuine human connection. Throughout the day, ASUS team members weren’t just presenting products—they were listening, learning, and engaging with users on a personal level.
“We designed this event to be a two-way conversation,” explained Sanjay Kumar, Community Manager at ASUS India. “Yes, we want to showcase our latest innovations, but more importantly, we want to understand what our users need, what challenges they face, and how we can better serve them.”
This approach reflects a broader trend in tech community building, where companies are moving beyond transactional relationships to create meaningful connections with users. According to industry research, brands with strong communities see 33% higher customer retention and 18% higher revenue growth.
For ASUS, which aims to grow its consumer PC segment by 30% in 2025 and increase its market share from the current 2-3% to 10%, community engagement is not just a nice-to-have—it’s a strategic imperative.
Future ASUS Events: What’s Next for the Community
Future ASUS events will build on the success of the Bangalore meet, with plans to expand to other major cities across India. The company has ambitious plans to take the ‘Beyond Incredible with ASUS’ initiative nationwide, creating a series of community touchpoints that will strengthen its presence across the country.
“This is just the beginning,” shared Arnold Su. “We’re planning similar meets in key metro cities, each tailored to the unique characteristics and needs of the local community.”
These upcoming events will feature:
- Customized workshops based on regional interests and needs
- Localized product experiences
- Opportunities for community members to showcase their work
- Collaborative sessions to gather feedback for future product development
The expansion aligns with ASUS’s broader distribution strategy, which aims to increase its presence from 600 to 700 districts across India. By combining physical retail expansion with community engagement, ASUS is creating multiple touchpoints for users to experience the brand.
The Human Side of Technology: Why Community Matters
In an age of digital transformation, it’s easy to focus solely on specifications, features, and performance metrics. But the ‘Beyond Incredible with ASUS’ event reminded everyone present that technology, at its core, is about enhancing human experiences and connections.
Vikram Mehta, a long-time ASUS user who traveled from Chennai to attend the event, summed it up perfectly: “I could have learned about these new products online. I could have watched unboxing videos or read reviews. But being here, meeting the people behind the products, and connecting with other users who share my passion—that’s something you can’t get from a YouTube video.”
This sentiment echoes what successful tech companies worldwide have discovered: community building is not just about brand loyalty; it’s about creating spaces where people feel valued, heard, and connected.
Companies like Apple with its Support Communities, LEGO with its Ideas Platform, and Zoom with its Tech Community have all demonstrated the power of bringing users together around shared interests and experiences. ASUS is now firmly establishing itself in this tradition with its community-first approach.
A Blueprint for Tech Community Engagement
The ‘Beyond Incredible with ASUS’ initiative offers valuable lessons for other brands looking to strengthen their community connections:
- Create spaces for genuine interaction: The event prioritized two-way communication over one-way presentations.
- Blend product experience with skill development: By combining product showcases with workshops, ASUS delivered immediate value to attendees.
- Recognize and reward community members: The challenges and prizes acknowledged the importance of community participation.
- Listen actively: ASUS team members spent as much time listening as they did talking, gathering valuable insights from users.
- Make it ongoing: By announcing future events, ASUS signaled that this wasn’t a one-off marketing exercise but the beginning of a sustained commitment.
Looking Ahead: The Future of ASUS in India
As ASUS continues to strengthen its community ties in India, the company is well-positioned to achieve its ambitious growth targets. With the highest growth rate among competitors in Q4 2024 (38.4%) and a strong position in the consumer segment (16.2% share, second only to HP), ASUS has built a solid foundation for expansion.
The community-first approach exemplified by the ‘Beyond Incredible with ASUS’ initiative will play a crucial role in this growth strategy. By creating meaningful connections with users, ASUS is building not just a customer base but a community of advocates who will drive organic growth through word-of-mouth and social influence.
“Our goal is to make ASUS the most community-centric tech brand in India,” shared Arnold Su. “We believe that by putting our users at the center of everything we do, we’ll not only sell more products but create more value for everyone involved.”
Conclusion: Technology That Brings People Together
As the inaugural ‘Beyond Incredible with ASUS’ event came to a close, attendees lingered, exchanging contact information and continuing conversations that had begun during the day. This, perhaps more than any product showcase or workshop, was the true measure of the event’s success—it had created connections that would last beyond the day itself.
For ASUS, the Bangalore event marks the beginning of a new chapter in its relationship with the Indian market. By making community engagement an ongoing priority, the company is laying the foundation for deeper, more collaborative relationships with its users.
In a world where technology often seems to drive people apart, it’s refreshing to see a brand using it to bring people together. The ‘Beyond Incredible with ASUS’ initiative reminds us that behind every device, app, and platform are human beings seeking connection, creativity, and community.
And that, truly, is beyond incredible.
Have you attended a tech community event? What was your experience like? Share your thoughts in the comments below!
