Apple’s approach to AI may not solely revolve around offering the highest quality AI applications it can develop, but rather focuses on introducing an enhanced AI App Store, possibly making its debut at WWDC. Like numerous tech firms, Apple is actively integrating AI components into its operating systems and software, with potential consumer release slated for 2024. However, Apple’s plan may involve exploring ways to generate revenue through AI technology.
More About the Apple AI App Store
As per Ben Reitzes, the head of technology research at Melius Research, who shared insights with CNBC Apple is expected to lay the groundwork for an AI App Store in June. This initiative aims to explain how users can access AI applications from providers. Reitzes draws comparisons to Apple’s introduction of industry-disrupting stores in the past highlighting their ability to attract developers to create apps within their ecosystem.
Reitzes mentions the success of the iPhone App Store highlighting how Apple not only created some apps itself but also encouraged others to contribute. He imagines a future for AI technology where Apple will offer its AI services while collaborating with companies to offer their AI applications possibly through a dedicated AI app store.
According to a research report by Melius Research, it is suggested that Apple CEO Tim Cook and his team are using the strategies of Steve Jobs’s negotiation skills to engage with competitors in this initiative.
Reitzes predicts that at WWDC Apple will detail how users can access AI apps from the App Store and present its AI features such as an assistant and improvements for Siri. This step hints at how incorporating AI could affect Apple’s Services business.
The concept of an AI App Store is not entirely new as other experts have also proposed ideas. There are speculations that discussions around this concept might be taking place at WWDC. The extent of developer involvement remains uncertain.
Reitzes assertions regarding Apple’s dialogues with companies like Google and Baidu, about an AI App Store appear credible. Furthermore, discussions, with Google regarding the use of its Gemini AI to enhance Siri suggest a partnership that fits the idea of an AI App Store. The upcoming WWDC 2024 scheduled for June might offer insight into Apple’s artificial intelligence plans although specifics, about the event are still pending announcement.
