# Apple TV 4K Price Hike: Massive Rip-off?

URL: https://technosports.co.in/apple-tv-4k-price-hike-massive-rip-off/  
Published: 2026-06-26  
Updated: 2026-06-26  
Author: Raunak Saha

Apple just nuked the value of its Apple TV 4K in India. With zero hardware upgrades, prices surged by up to 88%—reaching a staggering ₹31,900.

- **The Reality:** Same A15 chip, same features, but a massive premium.
- **The Verdict:** Unless you are deep in the ecosystem, competitors like Fire TV or Chromecast offer 4K streaming at a fraction of the cost.