Tim Cook has officially confirmed a brutal reality: Apple prices are surging. A global memory chip shortage, fueled by intense AI hardware demand, is forcing the tech giant to hike costs.

The flagship model, boasting an A17X chip and 16GB RAM, starts at $1,299. Can Apple maintain its premium dominance as consumers face these unprecedented, AI-driven price spikes this August?

The flagship model, boasting an A17X chip and 16GB RAM, starts at $1,299. Can Apple maintain its premium dominance as consumers face these unprecedented, AI-driven price spikes this August?