# Apple Pay India: The Big Launch

URL: https://technosports.co.in/apple-pay-india-the-big-launch/  
Published: 2026-09-18  
Updated: 2026-09-18  
Author: Reetam Bodhak

Apple Pay hits India next month, but the debut is crippled. Launching exclusively with Axis Bank, it ignores UPI and RuPay entirely. Apple is demanding a 15-20 basis point interchange fee, sparking a massive standoff with local lenders. Meanwhile, NPCI’s new “Tap & Pay” feature has already neutralized Apple’s core convenience edge. Is this a strategic win or a total flop?