# Apple Moves to Subscription-Only Hardware

URL: https://technosports.co.in/apple-moves-to-subscription-only-hardware/  
Published: 2026-07-29  
Updated: 2026-07-29  
Author: Raunak Saha

Apple is ditching the “buy-it-once” model, launching a new leasing program that makes owning tech a monthly subscription. By partnering with Klarna, users can swap devices regularly for a flat fee. While this strategy secures steady revenue for Apple, could India’s prepaid-heavy market adapt? It’s a bold shift toward a future where you rent your lifestyle rather than owning your gear.