Since the release of the iPhone X in 2017, Apple has managed to keep the price of the iPhone stable. The device was initially priced at $999, and it has since been carried forward to the latest iPhone 14 Pro. According to the latest reports, Apple may raise the price of the iPhone 15 Pro above $1,000 for the first time this year.
While the iPhone 14 Pro models in the United States are priced the same as their predecessors, other regions have seen a price increase. According to Jeff Pu of Haitong International Securities, Apple is considering raising the prices of the iPhone 15 Pro and iPhone 15 Pro Max this year. The price increase makes sense given the rise in material costs.
Apple’s iPhone 15 Pro models will have a titanium finish and will be priced accordingly
Furthermore, the ‘Pro’ handsets are said to have solid-state buttons rather than mechanical buttons like the iPhone 15 models. This will raise the price of the device even more because more components will be required to make it work.
For haptic feedback, Apple will use three Taptic Engines hidden beneath the solid-state keys. Finally, the camera system will be upgraded with a Periscope lens, raising the overall cost of manufacturing the device.
If Apple wants to keep its profit margins, it will raise the price of the iPhone 15 Pro and iPhone 15 Pro Max. There are no exact figures at this time, but we expect Apple to raise the price of both models by at least $50. However, these are just rumours at this point, and Apple has the final say.
It is unknown whether Apple intends to raise the price of the standard iPhone 15 and iPhone 15 Plus. According to reports, the standard models will retain the iPhone 14 Pro’s Dynamic Island on the display, allowing for a more streamlined design across the entire lineup. fashion models are The company intends to widen the gap between the standard and ‘Pro’ models, and a price difference makes sense in this regard as well.
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