Apollo Tyres has been announced as the Lead Sponsor of Team India in a prestigious 3-year strategic partnership with the Board of Control for Cricket in India (BCCI). This landmark deal grants title sponsor rights for all bilateral and ICC matches for both men’s and women’s teams.
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Partnership Overview
| Component | Details |
|---|---|
| Duration | 3 years |
| Sponsorship Type | Lead/Title Sponsor |
| Coverage | All bilateral & ICC matches |
| Teams | Men’s and women’s cricket teams |
| Jersey Placement | Front and leading arm logo |
| Effective Date | Immediate |
Apollo Tyres Becomes Team India’s Lead Sponsor: National Pride Partnership
This collaboration represents more than commercial sponsorship – it’s an alliance between Indian cricket and a brand committed to supporting national sports excellence. The Apollo Tyres logo will be prominently featured on Team India jerseys across all home and away matches.
Strategic Partnership Benefits
Comprehensive Sponsorship Rights:
- Title sponsor rights for all bilateral series
- ICC tournament coverage including World Cups and Champions Trophy
- Jersey branding on front and leading arm positions
- Home and away match coverage globally
Brand Positioning: The partnership positions Apollo Tyres as the official supporter of India’s cricket journey, aligning with the sport’s massive popularity and emotional connection with fans nationwide.
Leadership Vision & Impact
Neeraj Kanwar, Vice Chairman and Managing Director of Apollo Tyres, emphasized: “This partnership is about national pride, strengthening consumer trust and showcasing Apollo as a true leader in our category, while supporting Indian sports at the highest level.”
Devajit Saikia, Honorary Secretary of BCCI, noted: “This is more than a commercial agreement; it’s a partnership between two institutions that have earned the trust and respect of millions.”
Market Significance & Fan Engagement
Cricket’s unmatched popularity in India makes this partnership particularly valuable for brand visibility and consumer engagement. The deal promises:
- Impactful fan engagement across all cricket formats
- Innovative activations during major tournaments
- Global brand exposure through international matches
- Legacy celebration of Indian cricket achievements
This marks Apollo Tyres’ first major cricket sponsorship in India, demonstrating cricket’s unparalleled reach and commercial appeal in the Indian sports market.
Industry Impact
The partnership strengthens the connection between Indian cricket and corporate India, showcasing how brands can align with national sporting pride to build consumer trust and market leadership.
As Team India competes globally, Apollo Tyres will “Go The Distance” with the team, celebrating every triumph and supporting the dreams that unite millions of cricket fans worldwide.
This collaboration sets a new benchmark for sports sponsorship in India, combining commercial objectives with genuine support for national sporting excellence.
FAQs
What matches will feature Apollo Tyres branding on Team India jerseys?
All bilateral series and ICC matches for both men’s and women’s teams, including home and away fixtures.
How long is Apollo Tyres’ partnership with BCCI for Team India sponsorship?
The strategic partnership is for 3 years with immediate effect from September 2025.
