# Amazon’s New AI Supercharges Indian Sellers

URL: https://technosports.co.in/amazons-new-ai-supercharges-indian-sellers/  
Published: 2026-06-15  
Updated: 2026-06-15  
Author: Reetam Bodhak

Amazon India is leveling up for Prime Day 2026 with a powerful new AI Seller Assistant. Built on Amazon Bedrock and Claude, this 24/7 tool slashes operational time by 70%. It automates cataloging, optimizes inventory, and streamlines global expansion for MSMEs. From Hinglish support to smart ad diagnostics, Amazon is officially turbocharging the future of digital commerce for thousands of businesses.