# MX Player: Amazon is reportedly engaging in talks to purchase the Indian Streaming Service

URL: https://technosports.co.in/amazon-purchasing-mx-player/  
Published: 2023-02-11  
Updated: 2023-02-11  
Author: Nivedita Bangari

Amazon is reportedly in talks with Times Internet about acquiring MX Player, one of India’s largest on-demand video streaming services, as the American e-commerce giant looks to expand its entertainment ambitions in the key overseas market.

MX Player was one of the first video apps to expand into the short-video format, capitalizing on an opportunity created by New Delhi’s decision to ban TikTok in the country in mid-2020. They eventually merged with ShareChat’s short video offering Moj in a $900 million deal.

![Amazon](https://technosports108.b-cdn.net/wp-content/uploads/2023/02/100181.karanMain.webp)
*credit: gizmo china*
*credit: gizmo china*

MX Player has gained widespread adoption in markets such as India, thanks in part to its extensive video catalog, which includes free access to live cable TV channels.

## **The majority of the revenue of MX Player comes from advertisements.**

![Amazon](https://technosports108.b-cdn.net/wp-content/uploads/2023/02/mx-player-shows-aashram-raktanchal-bhaukaal-high-1200-1024x569.jpg)
*credit: gizmo china*
*credit: gizmo china*

According to reports, the discussions are still ongoing and may not result in a deal. The deal’s terms have yet to be finalized.  The discussions are noteworthy for MX Player, which was purchased for $140 million by the Indian conglomerate Times Internet in 2018. The video app, which is popular for supporting a wide range of video formats and reliability on low-cost Android smartphones, has recently expanded to the original content and has more than 300 million users worldwide.

**Also read:**

- [Foxconn might soon make Karnataka as its third Indian state for Investment](https://technosports.co.in/foxconn-india-investment-2/)
- [Qualcomm Snapdragon 8cx Gen 4 rumored to powered future 10-inch Tablets](https://technosports.co.in/qualcomm-snapdragon-8cx-gen-4-3/)

[source](https://www.gizmochina.com/2023/02/11/amazon-acquire-mx-player/)