# Amazon India drives the festive vibe with #FindCelebration

URL: https://technosports.co.in/amazon-india-drives-the-festive-vibe-with-findcelebration/  
Published: 2022-10-01  
Updated: 2022-10-01  
Author: Raunak Saha

*#FindCelebration is a continuation of the #FindLife festive digital campaign of real stories, real people, real emotions*

Amazon.in today released #**FindCelebration** – a sequel to the launch of the #FindLife campaign, capturing the emotions behind celebratory moments through the lens of real customers-real stories, real people, and real emotions. #FindLife campaign encapsulates the stories of Amazon.in customers in their search for moments, expression, and self.  #FindCelebration film delves deeper into one real customer story and comes alive embodying celebrations and the festive spirit.

Check out the campaign *[here.](https://www.youtube.com/watch?v=Hn9lgKZ-9Lw)*

#**FindCelebration** outlines the story of a young boy in Kochi and his family comes together to celebrate festivities together. The film transitions from the boy giving her grandmother a flower and getting a hug; to preparing *achappams* and capturing the joyous moments of the entire family in a selfie. This campaign is a visual representation of how products, big or small, come together to help customers celebrate the festive season.

*Speaking about the campaign, **Manish Tiwary, Country Manager & Vice President, India Consumer Business – Amazon India **said, “We humbly embrace the cultural heritage and traditional values of our country, and this campaign is a visual embodiment of those attributes in our daily lives. Each order that we deliver, is a step towards enhancing the lives of our sellers, partners, and customers and bringing them happiness. #FindCelebration reiterates that commitment by highlighting how Amazon.in aims to add value to our customers’ lives during the festive season.”*

Celebrations transcend geographies and unite people with their families and loved ones. Amazon.in through this new digital video attempts to bring alive how a child is spending the festive season with his grandparents in Kochi. With, 65% of customer orders and over 85% of new customers on Amazon.in coming from tier 2 and below geographies, customers across nearly 100% of India’s serviceable pin codes are shopping on Amazon.in.

***Ray Page, EVP, Head of Global Innovation and Social Impact – WE Communications****** ****commented, “We were proud to work with real people and families (not actors) to take a peek into their lives and relationships. We aim to showcase distinct in-depth narratives of this campaign by highlighting the “find” element in people’s lives. In this campaign, we specifically focus on the celebration and how families come together. The #FindCelebration film is a celebration of the bond!”*

The campaign has been also shot using both drone and handheld cameras to express scale in accessibility while also maintaining intimacy, allowing the viewer to be “*in the action”.* #FindLife is a six-week-long digital campaign and will continue till the end Amazon Great Indian Festival 2022.