# Amazon Great Indian Festival 2025 Breaks Records: 38 Crore Visits

URL: https://technosports.co.in/amazon-great-indian-festival-2025-break-records/  
Published: 2025-09-26  
Updated: 2025-09-26  
Author: Hardik Dhamija

Amazon [Great Indian Festival](https://technosports.co.in/?s=Great+Indian+Festival) 2025 achieved its biggest-ever opening with over 38 crore customer visits in just 48 hours, marking unprecedented participation from tier 2 and 3 cities while delivering massive savings through GST benefits and SBI card offers.

## **Table of Contents**

![Amazon Great Indian Festival 2025](https://technosports.co.in/wp-content/uploads/2025/09/Amazon-Great-Indian-Festival-2025-1-1-1024x576.webp)
*Amazon Great Indian Festival 2025*

## **Record-Breaking Numbers**

The festival opened for Prime members on September 22 and all customers on September 23, generating exceptional momentum across India’s e-commerce landscape.

### **Festival Performance Metrics**

| **Achievement** | **Numbers** | **Significance** |
| --- | --- | --- |
| Customer Visits | 38+ crore in 2 days | Highest ever on Amazon.in |
| Beyond Metro Cities | 70%+ participation | Tier 2 & 3 dominance |
| SBI Card Savings | ₹260+ crore | Customer value delivery |
| SMB Sellers | 16,000+ tripled sales | Small business success |

## **GST Benefits Drive Major Savings**

Sellers passed on GST benefits worth crores through the #GSTBachatUtsav storefront, covering appliances, fashion, and daily essentials. Kitchen appliances saw 50% more eco-friendly units sold year-over-year, while grocery essentials grew 15% following GST reductions.

Air conditioners and dishwashers experienced double-digit growth, with inverter batteries growing 2X as customers capitalized on reduced taxation.

![Amazon great indian festival 2025 3](https://technosports.co.in/wp-content/uploads/2025/09/Amazon-Great-Indian-Festival-2025-3-1-1024x614.webp)
*Amazon Great Indian Festival 2025*

## **Premium Product Surge: “Bharat Going Premium”**

Indian consumers demonstrated strong preference for premium products. Smartphones above ₹20,000 grew 50% year-over-year, while premium TVs showed impressive momentum with QLED models up 23% and Mini-LED TVs growing 27%.

### **Premium Category Highlights:**

- **MacBook Air M4**: 94X business-as-usual performance
- **Sony Home Theatre**: 196X regular volumes
- **Lab Diamonds**: 10X growth year-over-year
- **Korean Beauty Products**: 3X increase
- **Precious Jewelry**: 4.5X surge compared to last year

## **Small Business Success Story**

Over two-thirds of sellers came from tier 2 and 3 cities including Ghaziabad, Udupi, Rajkot, Ajmer, Faridabad, and Howrah. More than 16,000 SMBs tripled their sales, with the highest-ever number crossing the ₹10 lakh milestone.

“We witnessed a 7X increase in our daily sales volume with orders from across India,” said **Abhishek Dhanwani from Rajasthan Kraft India**.

## **Digital Payments Growth**

[Amazon](https://amazon.in/)Pay facilitated massive transaction volumes, with one in four customers using the platform during the event. International flight bookings surged 45% compared to last year, while UPI usage grew 18% year-over-year.

![Amazon great indian festival 2025 2](https://technosports.co.in/wp-content/uploads/2025/09/Amazon-Great-Indian-Festival-2025-2-1.webp)
*Amazon Great Indian Festival 2025*

One in three customers leveraged SBI credit card EMI offers, with 80% choosing no-cost EMI options predominantly across mobile, appliance, and electronics categories.

The festival continues until Diwali with daily deals and offers across categories.

## **FAQs**

### **How long does Amazon Great Indian Festival 2025 continue?**

The festival runs until Diwali with new deals and offers launching daily across all categories.

### **Which cities showed the strongest growth beyond metros?**

Tier 2 and 3 cities including Ghaziabad, Udupi, Rajkot, Ajmer, Faridabad, and Howrah led participation.