# Amazon Great Indian Festival 2024: Biggest Opening Ever with Record Sales

URL: https://technosports.co.in/amazon-great-indian-festival-2024/  
Published: 2024-10-01  
Updated: 2024-10-01  
Author: Raunak Saha

The **[Amazon Great Indian Festival 2024](https://technosports.co.in/tag/great-indian-festival-2024/)** kicked off with a bang on **September 27th**, offering 24-hour early access to Prime members. The first 48 hours saw **unprecedented success**, with **over 11 crore customer visits** and **8,000+ sellers surpassing INR 1 lakh in sales**. With more than **25,000 new product launches** across categories like **laptops, smartphones, fashion, beauty, home décor, and more**, it’s clear that Amazon’s biggest shopping event is off to a record-breaking start.

## **Amazon Great Indian Festival 2024 Receives Biggest Opening Ever!**

### **Prime Members Lead the Charge**

The **highest number of Prime members** ever shopped during the first 24 hours, with a **140% increase** in activity compared to regular days. Prime customers purchased **8X more** than usual, with over **3 lakh unique products** delivered within the same day or the next day, including smartphones, beauty products, and daily essentials.

![Great Indian Festival](https://technosports.co.in/wp-content/uploads/2024/09/Great-Indian-Festival-1024x576.jpeg)
*Great Indian Festival 2024*

### **Massive Growth from Tier 2 and 3 Cities**

The festival saw massive participation from Tier 2 and Tier 3 cities, with **65% of sellers hailing from these regions**. Popular brands like **Apple, Samsung, OnePlus, LG, and Xiaomi** led the charge, with **appliances, fashion, and smartphones** seeing huge demand. In particular, **smartphones** and **premium electronics** saw tremendous growth, with **75% of smartphone sales** coming from smaller cities and **80% of TV sales** originating from Tier 2 and 3 towns.

### **Affordability and Credit Drive Purchases**

A significant part of the festival’s success comes from Amazon’s **affordability options**. **1 in 3 customers** used **SBI Credit Card EMI offers** to make their purchases, while **No-Cost EMIs** saw a **40% increase** across electronics like **mobiles, washing machines, TVs, and gaming consoles**.

### **Sellers Rejoice in Unmatched Growth**

The **Great Indian Festival 2024** has been monumental for sellers, especially **small and medium businesses (SMBs)**. Over **8,000 SMBs** recorded their **highest-ever single-day sales**, with more than **20,000 SMBs doubling their sales** compared to a regular day. Sellers from Tier 2 and Tier 3 cities played a crucial role, with many hitting sales milestones within the first two days of the event.

### **Amazon Pay and Digital Payments Surge**

Amazon Pay also witnessed huge success, with **1 in 11 orders** made through the **Amazon Pay ICICI Co-Branded Credit Card**. Digital payments have surged, with **Amazon Pay UPI usage** growing by **16% YoY**. The festival also saw a significant increase in **travel bookings**, with **2X more flight tickets** and **1.6X more hotel bookings** than last year.

### **Furniture, Home Appliances, and Fashion in High Demand**

Categories like **furniture, large appliances, and fashion** saw impressive growth, especially from Tier 2 and Tier 3 cities. **Large-screen TVs, gaming laptops, and premium ANC headphones** were among the most sought-after items, while **premium tablets and fitness-focused smartwatches** saw a spike in demand. Fashion brands like **Biba, Calvin Klein, and Guess** enjoyed huge popularity, with over **60% of new fashion customers** coming from smaller towns.

### **Conclusion: A Record-Breaking Start**

The **[Amazon Great Indian Festival 2024](https://technosports.co.in/tag/great-indian-festival-2024/)** has already set new records with its opening. With massive participation from customers and sellers alike and incredible growth in **Tier 2 and 3 cities**, this year’s festival promises to be the best yet. From **smartphones** to **furniture** to **everyday essentials**, customers across India are taking advantage of the festival’s **incredible deals**, **EMI options**, and **fast delivery**.

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### **FAQs About Amazon Great Indian Festival 2024**

**1. When did the Amazon Great Indian Festival 2024 start?**  
The festival began on **September 27, 2024**, with early access for Prime members.

**2. What were the most popular product categories?**  
**Smartphones, TVs, fashion, home décor, and appliances** were among the top-selling categories.

**3. How many sellers surpassed INR 1 lakh in sales?**  
Over **8,000 sellers** exceeded INR 1 lakh in sales within the first 48 hours of the event.

**4. How did Tier 2 and Tier 3 cities contribute to sales?**  
Around **75% of smartphone sales** and **80% of TV orders** came from Tier 2 and Tier 3 cities.

**5. What were the key payment options used during the festival?**  
Many customers took advantage of **No-Cost EMI**, **SBI Credit Card offers**, and **Amazon Pay UPI** for their purchases.
