# “Bandh Karwa Dunga” — Aman Gupta’s Epic Clap Back at India’s Answer to Labubu on Shark Tank India Season 5

URL: https://technosports.co.in/aman-guptas-epic-labubu-shark-tank-india/  
Published: 2026-03-04  
Updated: 2026-03-04  
Author: Reetam Bodhak

If there’s one thing Aman Gupta does on Shark Tank India, it’s keep it brutally real. And in one of Season 5’s most talked-about moments, the boAt co-founder had some very sharp words for a Mumbai-based collectible toy brand that dared compare itself to the global Labubu craze — saying he’d shut it down without teeth!

## Meet Shichisōru — India’s Quirky Collectible Brand

Mumbai-based Shichisōru, founded by artist Maitreyee Koli, is a design-led D2C brand that creates cute, original, art-inspired merchandise including plushies, blind packs, stickers, magnets, and keychains featuring adorable collectible characters. Think India’s very own Labubu — minus the sharp teeth, minus the Chinese price tag, and with a whole lot of homegrown charm.

The brand stepped into the Shark Tank India Season 5 tank pitching their vision of making India-made collectibles go viral globally. Aman Gupta, never one to hold back, compared the toothless characters to their viral inspiration and quipped he’d have the Labubu shut down — *“bandh karwa dunga”* — if the teeth were removed.

## The Shark Tank India Season 5 Deal Breakdown

![Shark Tank India](https://technosports.co.in/wp-content/uploads/2026/03/sharktat-h-1024x569.jpg)

Despite Aman’s scepticism about the Labubu comparison, the pitch didn’t go home empty-handed:

| Detail | Info |
| --- | --- |
| Brand | Shichisōru |
| Founder | Maitreyee Koli |
| Products | Plushies, blind packs, stickers, keychains |
| Investor | Shaily Mehrotra (FixDerma) |
| Equity Deal | ₹35 Lakh for 10% equity |
| Debt Deal | ₹40 Lakh at 10% interest (3 years) |
| Valuation | ₹3.5 Crore |

The deal values the company at ₹3.5 crore and marks a milestone in India’s fast-evolving direct-to-consumer ecosystem.

## Why Aman’s Reaction Was the Real Story

Aman Gupta’s “bandh karwa dunga” one-liner perfectly captured the tension of the pitch. The Labubu craze — driven by celebrities like Rihanna, Dua Lipa and BLACKPINK’s Lisa — has set an incredibly high bar for collectible toy brands globally. Shichisōru’s pitch was essentially saying, *“We can do that, but Indian.”* Aman, ever the market realist, challenged that head-on.

According to Wikipedia, Aman Gupta is the co-founder of boAt Lifestyle and has investments in more than 100 companies and startups across five seasons of Shark Tank India. His pushback wasn’t malicious — it was the kind of hard-nosed feedback that separates a pitch from a business plan.

Shaily Mehrotra, however, saw the creative potential and backed the brand with a hybrid equity-plus-debt deal — a smart structure for a capital-efficient creative startup.

For more Shark Tank India Season 5 updates and startup news, check out [TechnoSports](https://technosports.co.in) for the latest coverage.

## FAQs

### **Q: Did Shichisōru get a deal on Shark Tank India Season 5?**

 Yes! Shichisōru secured ₹35 lakh for 10% equity plus ₹40 lakh in debt from Shark Shaily Mehrotra, valuing the brand at ₹3.5 crore.

### **Q: What did Aman Gupta say about Shichisōru’s Labubu comparison on Shark Tank India?**

Aman Gupta dismissed the Labubu comparison with his iconic “bandh karwa dunga” remark, suggesting the toothless characters couldn’t match the viral appeal of the original sharp-toothed collectible.