# Alpha’s Box Office Reality Check

URL: https://technosports.co.in/alphas-box-office-reality-check/  
Published: 2026-07-07  
Updated: 2026-07-07  
Author: Reetam Bodhak

Alia Bhatt’s *Alpha* hit a speed bump, crossing Rs. 36.5 crore but suffering a brutal 60% Monday slump. While the spy thriller shows promise, the cooling YRF Universe and looming competition from *Dhamaal 4* threaten its momentum. Can this female-led action flick survive the week, or will it fade? The industry is watching this critical test of star power and genre endurance.