Alia Bhatt’s Brand Value Skyrockets to $101.1 Million, Surpassing Deepika Padukone. In Bollywood, the perennial question of whether two actresses can maintain a friendship has taken on a new dimension with a new generation of Hindi film stars.
Alia Bhatt and Deepika Padukone have reached global acclaim through their exceptional talent and entrepreneurial ventures. Both are owners and co-founders of their brands—Ed-A-Mama and 82E. As their superstar status enhances the value of their respective brands, the competition intensifies. Who emerges victorious in this battle of brands—Deepika or Alia? Keep reading to discover more!
Alia Bhatt’s Brand Value Skyrockets to $101.1 Million, Surpassing Deepika Padukone
In addition to their varied acting and producing endeavors, Bollywood actresses have ventured into entrepreneurship. Katrina Kaif’s Kay Beauty stands out as a successful example of celebrity-endorsed products. Speaking of brands that amplify star power, let’s delve into a comparison between Kalki 2898A, an ad actress, and the rising star JiGra.
Deepika Padukone owns the skincare brand 82E, specializing in skincare products. In contrast, Alia Bhatt runs Ed-a-Mamm, a clothing line focusing on personalized fashion for children and expectant mothers. Recent reports initially positioned Deepika Padukone as the leading actress in India, but a recent study presented varying perspectives on their respective brand values.
According to the Celebrity Brand Valuation Report 2023 by Kroll, a financial and risk advisory firm, Alia Bhatt has surpassed Deepika Padukone regarding brand value.
Alia’s brand Ed-a-Mamma led with a value of USD 101.1 million (Rs. 844,92,10,080), slightly ahead of Deepika’s 82E valued at USD 96 million (Rs. 802,29,88,800). Despite this, the report highlighted that both actresses saw slight declines in their rankings compared to 2022.
According to the report, while Deepika Padukone and Alia Bhatt experienced a decline in brand value, Kiara Advani’s brand value surged to approximately USD 60 million (Rs. 501,42,54,000). The report also emphasized that the top 25 celebrities, endorsing over 300 brands across different sectors in the past year, notably increased their endorsements in television and digital platforms. This rise in entrepreneurial activities signifies a significant empowerment trend in India.
Recently, reports were indicating that Reliance Brands was in talks to acquire Alia Bhatt’s clothing brand, Ed-a-Mamma, in a deal estimated between Rs. 300-350 crores. Initially catering to children aged 4 to 12, the brand later expanded to include maternity wear. It has been predominantly sold through online platforms and retail chains such as Lifestyle and Shoppers Stop. The entrepreneurial ventures of actresses like Alia, Deepika, Kiara, and others continue to serve as sources of inspiration.
