Alexia Putellas Launches ElevenTV and Acquires WSL Rights in Spain via YouTube

The two-time Ballon d'Or winner is not just playing in England — she is now helping broadcast it back home. Alexia Putellas has launched ElevenTV by Alexia, a YouTube channel…

September 4, 2026
6 min read

The two-time Ballon d’Or winner is not just playing in England — she is now helping broadcast it back home. Alexia Putellas has launched ElevenTV by Alexia, a YouTube channel that has acquired the rights to broadcast one WSL match per matchweek in Spain, entirely for free. The channel launched on September 4, 2026, with Putellas’ own London City Lionesses debut against Manchester United serving as the very first broadcast.

What Is ElevenTV?

ElevenTV by Alexia is Putellas’ own YouTube channel, launched to bring the Women’s Super League to Spanish audiences entirely for free. The channel holds exclusive rights to broadcast one WSL match per matchweek in Spain — making top-flight English women’s football freely accessible to millions of Spanish fans for the first time.

Alexia Putellas

The channel is built on three fundamental pillars: football, inspiration, and community. Its goal is to become a reference point for women’s football across the entire Spanish-speaking world, built around values of inspiration, leadership, equality, effort, and excellence.

Beyond live matches, ElevenTV will combine live broadcasts with exclusive interviews, match analysis, competition coverage, special reports, and original formats — all centred on the stories of women in football, covering leadership, overcoming adversity, wellbeing, and the next generation of footballers.

ElevenTV: At a Glance

DetailInformation
Channel NameElevenTV by Alexia
PlatformYouTube
Founded ByAlexia Putellas
Launch DateSeptember 4, 2026
Rights AcquiredWSL (Spain)
Coverage1 WSL Game Per Matchweek
AccessFree (No Subscription Required)
First BroadcastLondon City Lionesses vs Manchester United
First Match DateSeptember 4, 2026 (20:00 CET)
CollaboratorMundo Maldini (Julio Maldonado)
Broadcast Team (Debut)Virginia Torrecilla, Irati Vidal, Julia García
WSL Season Expansion12 to 14 Teams (2026-27)

Why Now? Putellas’ New Chapter in England

The launch arrives at one of the most significant moments of Putellas’ career. After 14 seasons at FC Barcelona — during which she became the most decorated player in the club’s history with 29 titles, including two Women’s Champions League crowns — Putellas ended her time at the Camp Nou this summer and joined London City Lionesses for the 2026-27 WSL season.

Having spent almost her entire career in Spain, her move to England opened a new kind of opportunity — not just as a footballer, but as someone who could bridge the gap between the WSL and the Spanish-speaking audience that already loves her.

Alexia Putellas: Player Profile

DetailInformation
Full NameAlexia Putellas Segura
Date of BirthDecember 4, 1994
Age31
NationalitySpanish
PositionCentral Midfielder / Attacking Midfielder
Current ClubLondon City Lionesses (WSL)
Previous ClubFC Barcelona (14 Seasons)
Barcelona Goals189
Barcelona Apps424
Barcelona Titles29
Ballon d’Or2021, 2022
World CupWinner (2023)
Champions League2 Titles (Barcelona)

The First Broadcast: A Symbolic Debut

For the inaugural match, ElevenTV collaborated with Mundo Maldini — the popular YouTube channel run by well-known Spanish football commentator Julio Maldonado — to make the broadcast possible while the international infrastructure was finalised. From the following matchweek onwards, ElevenTV will independently carry all its WSL coverage.

The broadcast team for the opening match was composed of Virginia Torrecilla, Irati Vidal, and Julia García — three names that will resonate deeply with Spanish women’s football fans.

The first match streamed was London City Lionesses vs Manchester United, kicking off at 20:00 (CET) on Friday, September 4, 2026 — coinciding exactly with Putellas’ official competitive debut for her new club.

The WSL in Spain: A Gap in the Market

The initiative fills a clear gap. While Liga F — Spain’s own top women’s division — recently agreed a new three-year domestic rights deal with DAZN, RTVE and TV3, there was no accessible, free broadcast option for Spanish audiences to follow the WSL. The arrival of ElevenTV changes that entirely.

The timing is particularly significant because the 2026-27 WSL season is a historic one — the league has expanded from 12 to 14 teams, making it a bigger and more competitive competition than ever before.

In parallel, the WSL itself is also making all matches available for free on its own YouTube channel globally, meaning that Spanish fans now have multiple free routes into top-flight English women’s football.

What ElevenTV Will Offer

Content TypeDetail
Live WSL Matches1 Per Matchweek (Free)
Exclusive InterviewsPlayers & Personalities
Match AnalysisPost-match & tactical breakdowns
Original FormatsLeadership, wellbeing, women’s football stories
Special ReportsPersonal & professional stories
Community FocusNext generation of women’s footballers

Why This Matters for Women’s Football

A Spanish football icon has moved to England and immediately found a way to become part of the business of broadcasting English football to her own country. It is a significant moment for the visibility of the WSL in Spain — particularly at a time when an increasing number of Spanish women are competing abroad, and Spanish audiences want to follow them.

ElevenTV’s model — free, YouTube-based, personality-led — is also a direct response to how younger audiences consume sport. Rather than hiding content behind subscriptions, Putellas is betting that the combination of free access, trusted voices, and quality football will build a lasting community.

Read More: The 2026 Free Agent XI: From Benzema to Carvajal, Football’s Most Stacked Unsigned Squad

FAQs

What is ElevenTV by Alexia?

ElevenTV by Alexia is a YouTube channel launched by two-time Ballon d’Or winner Alexia Putellas that holds exclusive rights to broadcast one WSL match per matchweek in Spain, entirely for free.

When did ElevenTV launch and what was its first broadcast?

ElevenTV launched on September 4, 2026, with its first broadcast being London City Lionesses vs Manchester United — the same match that marked Putellas’ own competitive debut for her new club.

Is ElevenTV free to watch?

Yes. All broadcasts on ElevenTV by Alexia are available for free on YouTube, with no subscription required.

Who is collaborating with Putellas on ElevenTV?

For the opening match, ElevenTV collaborated with Mundo Maldini — the YouTube channel of Spanish football commentator Julio Maldonado. The broadcast commentary team featured Virginia Torrecilla, Irati Vidal, and Julia García. From the next matchweek onwards, ElevenTV will carry coverage independently.

Why did Alexia Putellas launch ElevenTV?

After leaving Barcelona and joining London City Lionesses, Putellas identified a gap — Spanish audiences had no accessible, free way to watch the WSL. ElevenTV was created to bridge that gap, while also building a broader community around women’s football, leadership, and inspiration across the Spanish-speaking world.

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