Japanese consumer electronics giant AKAI is making a splash in the Indian market with its new series of Direct Cool Single Door Refrigerators. This strategic move aims to fill a gap in the market and establish AKAI as a key player in the energy-efficient, value-driven refrigeration segment.
But what makes these fridges stand out? Let’s take a closer look!
Table of Contents
AKAI Cools Down India: New Fridge Lineup Targets Value-Conscious Consumers
From Compact to Family-Sized: AKAI’s Fridge Range Explained
AKAI’s new lineup caters to a wide range of needs, with capacities ranging from 48 litres to 230 litres and energy ratings from 1-star to 5-star. Key features include:
✅ Impressive Cooling Performance: Keeps food fresh even during power fluctuations.
✅ Anti-Bacterial Gaskets: Ensures hygiene and prevents contamination.
✅ Toughened Glass Shelves: Durable and easy to clean.
✅ Manual & Push-Button Defrost: Convenient defrosting options.
✅ Vibrant Colors & Designs: Available in Silver, Wine, and Blue with curved and glass door options.
“At AKAI, we are committed to innovating and bringing global technology to Indian homes at accessible prices,” said Anurag Sharma, Managing Director & CEO, AKAI India.
Designed for Modern Lifestyles: Smart Features for Everyday Use
AKAI’s refrigerators are packed with features designed for modern Indian households:
- Base Storage Basket: Extra space for vegetables and other items.
- LED Lighting with Surge Protection: Energy-efficient and reliable lighting.
- Bottle Separators: Keeps bottles organized and prevents spills.
- Soft Crisper Basket: Gentle storage for fruits and vegetables.
- Egg Tray: Convenient storage for eggs.
- Optional Beauty/Medicine Boxes (Luxury Series): Dedicated compartments for personal care items.
Value for Money: AKAI’s Competitive Pricing
Starting at just ₹13,990, AKAI’s Direct Cool refrigerators offer exceptional value for money. They combine energy efficiency, functional design, and a range of convenient features at an accessible price point.
“This initiative not only enhances our presence in the Indian home appliances market but also drives significant growth in the coming years,” added Anurag Sharma.
Reliable Performance & Warranty
AKAI’s refrigerators are built to last, with:
- Fixed-Speed Compressors: Ensures consistent cooling performance.
- Wide Voltage Compatibility (160V-260V): Operates reliably even during voltage fluctuations.
- 1-Year Comprehensive Warranty: Peace of mind for customers.
- Up to 10-Year Compressor Warranty (Selective Models): Demonstrates AKAI’s commitment to durability.
Where to Buy: AKAI’s New Fridge Lineup
AKAI’s Direct Cool refrigerator series is available at:
- Leading Retail Stores
- Online Platforms
- AKAI’s D2C Website: https://akaiindia.in/
Buy AKAI products via Amazon: https://amzn.to/4mikLFr
The Bottom Line: AKAI’s Smart Choice for Indian Homes
AKAI’s entry into the refrigeration market is a welcome addition for Indian consumers. With a focus on energy efficiency, value, and practical features, AKAI’s Direct Cool refrigerators are a smart choice for modern households.
