# AI War: SEO Firms Hijacking Chatbots

URL: https://technosports.co.in/ai-war-seo-firms-hijacking-chatbots/  
Published: 2026-06-28  
Updated: 2026-06-28  
Author: Reetam Bodhak

The SEO gold rush has shifted from search results to AI answers. Agencies are now actively engineering how ChatGPT, Gemini, and Perplexity “think” to boost brand visibility.

- 60% of agencies are already manipulating AI outputs.
- Brand citations trigger a 3x traffic surge.
- The risk: rampant misinformation and stealth corporate bias.

As platforms scramble for guardrails, the battle for control over your digital reality has officially begun.