32.8 C
Delhi

ADIDAS CALLS ON EVERYONE TO REDEFINE 2021 WITH THE “HI-ENERGY CHALLENGE”

~ THE CHALLENGE INVITES PEOPLE FROM ALL WALKS OF LIFE TO STAY UPBEAT & OPTIMISTIC WHILE TAKING ON 2021 WITH HIGH AND POSITIVE ENERGIES ~

~ FOR EVERY MINUTE OF ENERGY BURNT ON THE ADIDAS RUNNING APP, ADIDAS INDIA WILL DONATE 1 RUPEE TO THE YOUNG ATHLETES OF THE INDIAN TRACK FOUNDATION AND HELP THEM GET CLOSER TO THEIR OLYMPIC QUEST ~

New Delhi, 25th January 2021: The world is a different place as we know it. Athletes and consumers are now adapting and redefining the way they play sport. The year gone by has left many feeling uncertain, anxious and low on energy. adidas with the launch of their greatest running shoe ever – ULTRABOOST 21, has announced – the ‘Hi-Energy Challenge’ – a unique energy return challenge to inspire people to not just have the intent but turn them into actions.

The Hi-Energy Challenge will be supported by Adidas India athletes like Rohit Sharma, Kuldeep Yadav, Hima Das, Manpreet Singh, Mirabai Chanu among others who shall host sessions and live chats on the Adidas’ India Instagram handle sharing their plans and goals for 2021.

- Advertisement -TechnoSports-Ad

While the Hi-Energy Challenge is a global effort to get the world moving with optimism, in India, Adidas has gone a step further to motivate consumers by addressing a wider purpose, collaborating with the Indian Track Foundation. The brand has pledged to support the foundation through a unique proposition, where for every active minute clocked on the Adidas running app, Adidas shall enable product support of an equivalent amount to the young athletes of the Indian Track Foundation and help them in their endeavour to become the next wave of great Indian Olympians.

To participate in the challenge, individuals need to log into the Adidas running app. This challenge encourages participants to clock active minutes (comparable to the energy burned) over a period of two weeks from 1st Feb to 14th Feb. The active minutes can be achieved by running, virtual running, using the treadmill and walking. The ADIDAS RUNNERS COMMUNITY will be the catalyst throughout the challenge. They will spread awareness, knowledge, support and help to participants individually to complete the task.

Speaking about the challenge, Sharad Singla, Director, Brand Marketing, adidas India said, “It is our endeavour to provide tangible ways for consumers to keep active and engaged during these times. 2020 was a year full of challenges and we at adidas firmly believe that 2021 is the year where we unleash the pent up energy. To kickstart the new year on a positive note, we have initiated our latest challenge to keep our communities healthy, active and connected as the world begins to transition into what’s next.”

- Advertisement -TechnoSports-Ad

Registration for the challenge started from 22nd January 2021.

Register Here: https://www.runtastic.com/challenges/runtastic/energy?utm_source=adidas&utm_medium=link&utm_campaign=energy2021&utm_content=PR

To Join the Hi-Energy Challenge:  

  • Download the Adidas Running app or log in with your existing account
  • Search for Hi-Energy Challenge and Sign up for it
  • Sign up starts from 22ndof January 2021
  • Log your minutes through the window of 1st February – 14th February
  • Compete and complete the challenge

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Rahul Roy
Rahul Roy
I am a computer guy by profession and a sports fanatic by choice.
TechnoSports-Ad

Popular

TechnoSports-Ad

Related Stories

More from author

Where is Today’s IPL Match? Catch the Latest IPL Action – All Details Inside!

Are you a die-hard cricket fan eagerly waiting to catch the latest IPL action? Do you want to know where is today's IPL match...

Orange Cap in IPL 2024: Top 10 players with the most runs in IPL 2024 until Match 33 – PBKS vs MI

In the vibrant world of cricket, the Indian Premier League (IPL) 2024 is once again at the forefront of showcasing immense talent and thrilling...

Purple Cap in IPL 2024: Top 10 players with the most wickets in IPL 2024 until Match 33 – PBKS vs MI

The Indian Premier League (IPL) stands as the pinnacle of T20 cricket leagues globally, attracting immense attention and competition. Each season, the tournament awards...

TATA IPL Points Table 2024: Teams, Rankings, Wins, Losses and more until Match 33 – PBKS vs MI

The Indian Premier League (IPL) 2024 is in full swing, with cricket fans closely following the dynamic and ever-evolving points table. The IPL points...