Crowned Again: What Liverpool Gain for Clinching the 2024-25 Premier League Title

Liverpool have once again ascended to the summit of English football. With their emphatic win over Tottenham Hotspur, the Reds have officially sealed the 2024/25 Premier League title—marking their second Premier League triumph and a record-equalling 20th top-flight crown overall.

But beyond the glory and celebration, what exactly do Liverpool earn for this monumental achievement? Here’s a detailed look at the tangible and intangible rewards awaiting Jurgen Klopp’s side.

A Familiar Yet Priceless Prize: The Premier League Trophy

At the heart of any league-winning campaign is the gleaming Premier League Trophy. Reserved for the champions, Liverpool will soon be lifting the iconic silverware adorned with red-and-white ribbons, symbolizing their club colours.

Interestingly, there are two identical trophies: one stays with the reigning champions, while the other remains in the Premier League’s possession for ceremonial and display purposes. Each stands 3ft 5in tall, spans 2ft wide, and weighs 25.4kg—of which the base alone, inscribed with past winners, accounts for 15.9kg.

Traditionally, if a team secures the title before the final fixture, the presentation takes place at their last home game. For Liverpool, that could potentially be the clash against Crystal Palace at Anfield on May 25. If so, this would be the first time the club lifts the trophy in front of a packed home crowd. Back in 2019/20, their maiden Premier League coronation took place in an empty stadium due to the pandemic, leaving fans unable to partake in the historic moment.

Commemorative Medals for the Heroes

Alongside the silverware, every Premier League-winning side is awarded medals to honour the squad and coaching staff. According to Rule C.13 of the league’s official handbook, 40 medals are allocated to the champions to distribute at their discretion. Players must have participated in a minimum of five league fixtures to automatically qualify.

Currently, 21 Liverpool players have met this criterion, ensuring their names will be etched into club folklore with a gold medal to show for their efforts. The remaining medals are typically distributed among coaching personnel, support staff, and squad members who contributed off the field.

No Trophy Bonus—But a Hefty Merit Payment

Unlike some global sporting competitions where the winner bags a dedicated cash prize, the Premier League operates differently. There is no specific bonus for topping the table, but Liverpool will secure the highest “merit payment” from the league’s central broadcasting revenue.

This merit-based system rewards teams based on final league standings. The first-place club earns 20 times the basic unit payment, the second-place team earns 19 times, and so on. For context, last season’s winners, Manchester City, received a merit payment of £22.6 million, while bottom-ranked Sheffield United took home just £1.1 million.

Financial Ripple Effects and Commercial Leverage

Winning the Premier League carries enormous weight in boardrooms as well as dressing rooms. Sponsorships, endorsements, and merchandise sales typically receive a significant boost following a league win.

Many commercial agreements with clubs include performance-based bonuses, meaning Liverpool’s partners may now owe additional payments. More importantly, being crowned champions can serve as a powerful bargaining chip when negotiating future commercial partnerships.

On the flip side, success comes at a cost. Player and staff contracts often include incentive clauses, meaning Liverpool’s wage bill could temporarily spike due to various performance-related bonuses being triggered.

Guaranteed Champions League Slot—Already Secured

While the Premier League title comes with automatic qualification for the following season’s UEFA Champions League, Liverpool had already secured their place among Europe’s elite before clinching the crown. However, the guarantee still stands as a reward tied to the title and ensures another campaign on the continent’s biggest stage.

Community Shield Opportunity

Another traditional benefit is participation in the FA Community Shield. This annual curtain-raiser pits the Premier League champions against the FA Cup winners in a one-off clash that kicks off the next domestic season. Liverpool will now feature in the showpiece event, a platform that also offers a chance to claim early silverware for the 2025/26 campaign.

Immortality on the Wall of Champions

Beyond the physical prizes and financial rewards lies the most coveted of all—eternal legacy. By winning the league, Liverpool have added their name to the Premier League’s Wall of Champions for a second time. They join an elite group of clubs to have lifted the trophy multiple times, further cementing their place in football’s pantheon of greats.

Read More: Arne Slot Salutes Jurgen Klopp After Liverpool’s Historic Title Triumph

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