Swish, Cheer, Win: How Listerine is Changing the Game with Kolkata Knight Riders

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Cricket isn’t just a sport in India – it’s a religion. And this season, Listerine is about to transform how fans think about their oral health, one swish at a time!

The Unexpected Partnership That’s Redefining Oral Care

The Shocking Truth About Oral Health in India

Did you know?

  • 95% of Indian adults have cavities
  • Oral health is often an afterthought
  • Prevention is more powerful than cure

When Cricket Meets Oral Care: A Game-Changing Collaboration

Listerine, the world’s #1 mouthwash, has joined forces with the electrifying Kolkata Knight Riders (KKR) for IPL 2025. But this isn’t just another sponsorship – it’s a mission to revolutionize oral care.

What Makes This Partnership Special?

  • Beyond the Cricket Field: Promoting holistic wellness
  • Engaging Millions: Reaching cricket fans nationwide
  • Preventive Approach: Shifting from treatment to protection

The Mastermind Behind the Strategy

Manoj Gadgil, Business Unit Head at Kenvue, shares the vision:

“With Listerine, germs will get clean bowled, one swish at a time!”

Breaking Down the Partnership

On-Field Presence

  • Prominent marketing across KKR campaigns
  • Interactive fan experiences
  • Educational content about oral hygiene

Off-Field Impact

  • Raising awareness about comprehensive oral care
  • Encouraging preventive health practices
  • Making oral hygiene cool and accessible

Why This Matters: More Than Just a Mouthwash

Listerine isn’t selling a product – they’re championing a health revolution. By partnering with KKR, they’re:

  • Making oral care trendy
  • Educating millions
  • Transforming daily health routines

Your Oral Health Playbook

Quick Tips from the Pros

  1. Brush twice daily
  2. Use mouthwash regularly
  3. Don’t just treat – prevent!

The Future of Wellness is Here

Cricket fans, get ready! This season, you’re not just cheering for KKR – you’re joining a movement towards better health.

#ListerineKKR #OralCareRevolution #IPL2025

Disclaimer: Oral health practices should complement professional dental advice.

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