In a bold move to shake up India’s booming quick commerce market, Ola has officially entered the 10-minute grocery delivery space. The pilot program, currently live in select Bengaluru pin codes, promises to deliver daily essentials like fruits, vegetables, dairy, meat, beverages, and personal care products—all within 10 minutes. And here’s the kicker: there’s no delivery fee, at least for now.
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Ola Joins the Quick Commerce Race: Launches 10-Minute Grocery Delivery in Bengaluru
This new offering comes hot on the heels of Ola’s recent pilot for 10-minute food delivery via the government-backed ONDC platform. While Ola has been delivering groceries through ONDC for some time, this marks its first official foray into the ultra-fast delivery segment, a space dominated by heavyweights like Blinkit, Swiggy Instamart, and Zepto.
The quick commerce market in India is on fire, currently valued at $3.3 billion and projected to hit $10 billion by 2029, according to Chryseum. With Blinkit leading the pack with a 46% market share, followed by Zepto (29%) and Swiggy Instamart (25%), Ola’s entry is set to intensify the competition.
But Ola isn’t stopping at groceries. The company, now rebranded as Ola Consumer, is diversifying its portfolio to include ride-hailing, credit disbursement via Ola Credit, UPI payments through Ola Pay, and even an AI shopping assistant. This expansion comes as Ola gears up for its much-anticipated IPO, having recently transitioned into a public limited company.
Ola’s move into quick commerce is part of a larger trend, with giants like Amazon and Flipkart also entering the space. As the demand for rapid delivery grows, the competition is heating up, and consumers are the ultimate winners.
With its no-fee delivery model and lightning-fast service, Ola is positioning itself as a serious contender in the quick commerce race. Will it disrupt the market or struggle to keep up with the established players? Only time will tell, but one thing is clear: the quick commerce revolution in India is just getting started.
FAQs
1. What is Ola’s new service about?
Ola has launched a pilot program for 10-minute grocery delivery in select Bengaluru areas, offering essentials like fruits, vegetables, and personal care products.
2. Is there a delivery fee?
Currently, Ola is not charging any delivery fees for this service.
3. How does this compare to competitors?
Ola is entering a market dominated by Blinkit, Swiggy Instamart, and Zepto, which collectively generated over $900 million in revenue in FY24.
4. What’s next for Ola?
Ola is expanding its services beyond ride-hailing, including credit disbursement, UPI payments, and AI shopping tools, as it prepares for an IPO.
5. How big is the quick commerce market in India?
The market is valued at $3.3 billion in 2024 and is expected to grow to $10 billion by 2029.
