The Amazon Great Indian Festival 2024 kicked off with a bang on September 27th, offering 24-hour early access to Prime members. The first 48 hours saw unprecedented success, with over 11 crore customer visits and 8,000+ sellers surpassing INR 1 lakh in sales. With more than 25,000 new product launches across categories like laptops, smartphones, fashion, beauty, home décor, and more, it’s clear that Amazon’s biggest shopping event is off to a record-breaking start.
Amazon Great Indian Festival 2024 Receives Biggest Opening Ever!
Prime Members Lead the Charge
The highest number of Prime members ever shopped during the first 24 hours, with a 140% increase in activity compared to regular days. Prime customers purchased 8X more than usual, with over 3 lakh unique products delivered within the same day or the next day, including smartphones, beauty products, and daily essentials.
Massive Growth from Tier 2 and 3 Cities
The festival saw massive participation from Tier 2 and Tier 3 cities, with 65% of sellers hailing from these regions. Popular brands like Apple, Samsung, OnePlus, LG, and Xiaomi led the charge, with appliances, fashion, and smartphones seeing huge demand. In particular, smartphones and premium electronics saw tremendous growth, with 75% of smartphone sales coming from smaller cities and 80% of TV sales originating from Tier 2 and 3 towns.
Affordability and Credit Drive Purchases
A significant part of the festival’s success comes from Amazon’s affordability options. 1 in 3 customers used SBI Credit Card EMI offers to make their purchases, while No-Cost EMIs saw a 40% increase across electronics like mobiles, washing machines, TVs, and gaming consoles.
Sellers Rejoice in Unmatched Growth
The Great Indian Festival 2024 has been monumental for sellers, especially small and medium businesses (SMBs). Over 8,000 SMBs recorded their highest-ever single-day sales, with more than 20,000 SMBs doubling their sales compared to a regular day. Sellers from Tier 2 and Tier 3 cities played a crucial role, with many hitting sales milestones within the first two days of the event.
Amazon Pay and Digital Payments Surge
Amazon Pay also witnessed huge success, with 1 in 11 orders made through the Amazon Pay ICICI Co-Branded Credit Card. Digital payments have surged, with Amazon Pay UPI usage growing by 16% YoY. The festival also saw a significant increase in travel bookings, with 2X more flight tickets and 1.6X more hotel bookings than last year.
Furniture, Home Appliances, and Fashion in High Demand
Categories like furniture, large appliances, and fashion saw impressive growth, especially from Tier 2 and Tier 3 cities. Large-screen TVs, gaming laptops, and premium ANC headphones were among the most sought-after items, while premium tablets and fitness-focused smartwatches saw a spike in demand. Fashion brands like Biba, Calvin Klein, and Guess enjoyed huge popularity, with over 60% of new fashion customers coming from smaller towns.
Conclusion: A Record-Breaking Start
The Amazon Great Indian Festival 2024 has already set new records with its opening. With massive participation from customers and sellers alike and incredible growth in Tier 2 and 3 cities, this year’s festival promises to be the best yet. From smartphones to furniture to everyday essentials, customers across India are taking advantage of the festival’s incredible deals, EMI options, and fast delivery.
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FAQs About Amazon Great Indian Festival 2024
1. When did the Amazon Great Indian Festival 2024 start?
The festival began on September 27, 2024, with early access for Prime members.
2. What were the most popular product categories?
Smartphones, TVs, fashion, home décor, and appliances were among the top-selling categories.
3. How many sellers surpassed INR 1 lakh in sales?
Over 8,000 sellers exceeded INR 1 lakh in sales within the first 48 hours of the event.
4. How did Tier 2 and Tier 3 cities contribute to sales?
Around 75% of smartphone sales and 80% of TV orders came from Tier 2 and Tier 3 cities.
5. What were the key payment options used during the festival?
Many customers took advantage of No-Cost EMI, SBI Credit Card offers, and Amazon Pay UPI for their purchases.
