India’s tablet market has witnessed phenomenal growth, surging by 128.8% year-over-year (YoY) in the second quarter of 2024 to reach 1.84 million units, as reported by the International Data Corporation (IDC). This substantial increase underscores the rising demand for tablets across various segments, driven by both slate and detachable devices.
Samsung Leads India’s Tablet Market with 48.7% Share in 2Q24 – IDC Report Highlights
Samsung Leads the Charge with Dominant Market Share
Samsung has solidified its position as the market leader, capturing a significant 48.7% share in 2Q24. This success is attributed to Samsung’s impressive performance in both the commercial and consumer segments, where it holds shares of 54.1% and 38%, respectively.
The brand’s involvement in public-sector education projects has been a key factor in its dominance in the commercial sector. Additionally, a strong inventory push focusing on online sales has propelled Samsung’s consumer segment performance.
Growth Dynamics Across Tablet Segments
The IDC report highlights that the slate tablet market experienced a remarkable 178.1% YoY growth, while detachable tablets saw a 23.6% increase. The consumer segment rose by 27.5% YoY, fueled by high vendor sell-in and robust demand during e-tail summer sales. Notably, the commercial segment surged by 279.7% YoY, driven by a 455.1% growth in the education sector, while the enterprise segment grew by 52.5% YoY.
Insights from Top Competitors
Following Samsung, Acer Group claimed the second spot with a 23.6% market share, focusing primarily on the commercial segment and achieving 35.5% due to key education projects. Apple secured third place with a 9.5% share, showing growth in both commercial and consumer segments. Its strategy involved new product launches and strategic pricing adjustments.
Lenovo, with a 6.9% market share, experienced a slight decline of 2.8% YoY but saw a robust 46.4% growth in its consumer segment, focusing on media consumption and productivity features. Xiaomi rounded out the top five with a 4.7% share and an impressive 85.8% YoY growth, driven by its entry-level market focus and strategic stocking across channels.
Market Outlook and Future Trends
Priyansh Tiwari, Research Analyst at IDC India & South Asia, highlighted the sustained growth in the consumer segment, with increased demand for tablets priced between US$200 and US$300. Attractive discounts and cashbacks have made these purchases more appealing, indicating that the demand for consumer tablets will likely remain strong soon.
The IDC report also projects that the organized live events segment in India will continue to grow, with tablets playing a crucial role in facilitating this expansion. As the tablet market evolves, companies like Samsung and its competitors are poised to capitalize on emerging trends, ensuring that they meet the diverse needs of India’s tech-savvy consumers.
As India’s digital landscape continues to expand, the tablet market is set to witness further growth, driven by innovative products and strategic market positioning. With Samsung leading the charge, the future of the tablet market in India looks promising, offering exciting opportunities for industry players and consumers alike.
via IDC Report
