NODWIN Gaming, a frontrunner in youth entertainment, gaming, and esports, has announced a transformative multi-year strategic partnership with Insider.in, India’s premier ticketing and events platform.
This collaboration designates Insider.in as the official ticketing partner for NODWIN Gaming’s flagship intellectual properties (IPs), including the eminent DreamHack, NH7 Weekender, and Comic Con India. This partnership is poised to enhance the live event experience for fans across India, ensuring smoother access and broader reach.
NODWIN Gaming announces strategic multi-year partnership with Insider.in as official ticketing partner for key IPs
For years, NODWIN Gaming and Insider.in have fostered a robust relationship through various events, setting a solid foundation for this strategic alliance. With Insider.in’s efficient ticketing solutions, NODWIN Gaming aims to offer fast and seamless access to its diverse entertainment offerings. Additionally, Insider.in will facilitate long-term synergistic brand partnerships, amplifying the reach and impact of NODWIN Gaming’s IPs.
Insider.in boasts a remarkable presence across over 300 cities, renowned for its ability to ticket, market, and curate unique consumer experiences. The platform has carved out a niche in urban culture, hosting events spanning music, comedy, sports, and theater, aligning perfectly with NODWIN Gaming’s vision of delivering unmatched entertainment experiences. This synergy allows NODWIN Gaming to tap into a wider audience base, further cementing its influence in the entertainment sector.
Acquired by Zomato from Paytm, Insider.in is a brand of Wasteland Entertainment, underscoring its strong market position. This partnership stands as a testament to Insider.in’s commitment to elevating the live event landscape in India, building a community of engaged fans.
NODWIN Gaming continues to revolutionize the youth entertainment landscape in India with its wide array of IPs, encompassing esports, music, pop culture, gaming, and cosplay. Flagship events like DreamHack India, NH7 Weekender, and Comic Con India draw substantial crowds, and this partnership promises enhanced ticketing experiences and greater accessibility.
Akshat Rathee, Co-founder and MD of NODWIN Gaming, expressed his enthusiasm: “We’re delighted to team up with Insider.in as our official ticketing partner. Our past collaborations have been exceptional, and this partnership is a natural progression in our shared vision of excellence. Insider.in’s expertise aligns perfectly with our mission to enhance audience experiences for Comic Con India, NH7 Weekender, and DreamHack India. Together, we look forward to creating iconic memories and delightful experiences for everyone.”
Varun Khare from Insider.in echoed this sentiment, stating, “We are thrilled to announce this multi-year ticketing partnership with NODWIN Gaming for their iconic IPs. With tremendous fan support, we are excited to elevate consumer experiences and set new benchmarks in the industry.”
The live events segment in India is witnessing significant growth. According to a FICCI-EY report, the organized live events sector grew by 20% in 2023, reaching INR 88 billion, and is projected to grow at a CAGR of 18% to reach INR 143 billion by 2026. Online ticketing platforms have played a crucial role in this expansion, simplifying event discovery and enhancing marketing efforts.
This partnership between NODWIN Gaming and Insider.in marks a new chapter in India’s entertainment landscape, transforming fan engagement and heralding a new era of entertainment experiences at some of the country’s most popular cultural events. Fans can look forward to more streamlined ticket purchasing and memorable event experiences, setting the stage for an exciting future in live entertainment.
