Haier India, the world’s leading major appliances brand for 15 consecutive years, has announced an exciting partnership as an associate sponsor with Disney+ Hotstar for the prestigious 137th edition of the Wimbledon Championships 2024. This collaboration marks a significant milestone in Haier India’s innovative Sport-o-Tainment marketing strategy, aimed at connecting with niche and premium audiences.
Haier India teams up with Disney+ Hotstar as an Associate for Wimbledon 2024
Elevating Sport-o-Tainment to New Heights
Recognizing the unique opportunity that Wimbledon presents, Haier India aims to deepen its connection with tennis enthusiasts and premium audiences in India. By strategically integrating into the digital landscape through connected TV on Disney+ Hotstar, Haier will leverage significant visibility during the matches, which run until July 14, 2024.
Mr. NS Satish, President of Haier Appliances India, expressed his enthusiasm for this partnership: “In 2024, we have forged meaningful associations with numerous prestigious sports tournaments to reach youth, niche, and premium consumers in India. We are immensely proud of each of these collaborations, all of which have proven successful for the brand. Our latest association with the Wimbledon Championships as an associate sponsor on Disney+ Hotstar holds special significance as it targets niche tennis enthusiasts in India. Through this unique and innovative collaboration, Haier India aims to unlock new opportunities that align with our vision of ‘More Creation, More Possibilities.'”
Strengthening Connections with Tennis Enthusiasts
In line with its Sport-o-Tainment marketing strategy, Haier India has been investing in various high-profile sporting events, including Roland-Garros and the ATP Tour. These collaborations have enabled Haier to reach millions of tennis enthusiasts, fostering stronger and deeper connections with this premium audience in India.
Focused on Youth and Innovation
Haier India is committed to exploring exciting sports partnerships that resonate with youthful, energetic, premium, and tech-savvy customers nationwide. By leveraging new-age marketing strategies, Haier India focuses on impactful sports marketing to strengthen customer connections, boost brand awareness, foster brand loyalty, and drive business growth in the Indian market.
