Marking a decade of innovation and community welfare contributions in India, Xiaomi India, a global technology leader, has announced a landmark partnership with the Yuvraj Singh Foundation (YouWeCan), founded by cricketer and cancer survivor Yuvraj Singh.
The collaboration focuses on the ‘Swasth Mahila Swasth Bharat’ project, aiming to screen 1,50,000 women for breast cancer over the next 12 months across 15 states, particularly targeting under-represented and under-resourced communities. This initiative represents Xiaomi’s most extensive effort in India in terms of impact and reach.
A Decade of Commitment
Reflecting on this significant milestone, Muralikrishnan B, President of Xiaomi India, said, “In our decade-long journey in India, we have evolved beyond being a technology brand by leveraging our extensive network for meaningful social change.
The stark reality that a woman in India dies of breast cancer every 6 minutes, with 70% of cases diagnosed in advanced stages due to lack of screening, underscores the urgency of our mission. We’re proud to join forces with the Yuvraj Singh Foundation (YouWeCan), harnessing our technological expertise to drive large-scale impact.
Together, we aim to break stigmas, spread awareness, and enable early detection – potentially saving countless lives. This initiative embodies our commitment to India, extending far beyond innovation to address critical health challenges and create lasting positive change.”
The Mission: ‘Swasth Mahila Swasth Bharat’
The ‘Swasth Mahila Swasth Bharat’ campaign is a pivotal step in the fight against breast cancer in India. Despite limited awareness and access to screening, especially in rural areas, the initiative aims to make a substantial difference.
Yuvraj Singh, Former Cricketer and Founder of YouWeCan, stated, “The ‘Swasth Mahila Swasth Bharat’ campaign is a crucial step in our fight against breast cancer in India. Despite limited awareness and access to screening, especially in rural areas, we’re determined to make a difference. Xiaomi India’s support is instrumental in scaling our efforts to reach 1.5 lakh women across 15 states.
Their commitment is truly commendable. Together, we’re not just screening for breast cancer; we’re empowering women with knowledge and early detection tools. We are grateful to Xiaomi for their partnership in this initiative.”
Key Objectives and Implementation
The initiative is designed to provide safe breast cancer screening, raise awareness about risks and self-examination techniques, and ensure early detection and timely treatment. It aligns with the United Nations Sustainable Development Goals, emphasizing health and gender equality.
Implementation Strategy:
- Community-Based Screening: Utilizing cost-effective, reliable technology for screenings.
- Accessible Locations: Conducting screenings in safe, accessible spaces such as government schools and anganwadis.
- Local Partnerships: Collaborating with Primary Health Centres (PHCs), Community Health Centres (CHCs), and Government District Hospitals to facilitate the process.
- Comprehensive Support: Offering education, counseling, and navigation through the healthcare system to patients.
Xiaomi India’s Broader CSR Philosophy
At the heart of Xiaomi’s corporate social responsibility (CSR) philosophy is the aim to improve lives through technology while acting as a respectable corporate citizen. Xiaomi focuses on products, users, environment, and society, striving for sustainable development through innovative technology and inclusive business practices.
The ‘Swasth Mahila Swasth Bharat’ project is part of Xiaomi India’s broader efforts in education, healthcare, environmental protection, emergency relief, and digital empowerment. As it celebrates a decade in India, Xiaomi reaffirms its dedication to creating shared value and driving positive social impact.
Stay tuned for more updates on this transformative initiative and Xiaomi’s ongoing efforts to make a meaningful difference in communities across India.
