MSI, a trailblazer in gaming solutions and laptops, marked its 20th Anniversary with a spectacular celebration at Infinity Mall in Malad, Mumbai, on June 21st and 22nd, 2024. Over 2,000 attendees gathered to experience firsthand some of the brand’s most groundbreaking innovations during the event.
A Glimpse into MSI’s Innovations
The two-day event showcased MSI’s cutting-edge technology, offering attendees an immersive experience into the world of gaming, creator, and B&P series laptops. As India continues to be MSI’s top-performing market in Asia, the brand took this opportunity to announce its ambitious expansion plans.
Strategic Expansion in India
MSI currently operates in three major categories: Gaming, Creators, and B&P series, with gaming leading the charge. The company aims to double its growth by the end of 2024. To achieve this, MSI plans to expand from 30 laptop experience centers in key cities like Mumbai, Bengaluru, New Delhi, and Pune to 50 stores by year-end.
Furthermore, capitalizing on the positive performance in the premium high-end laptops segment (RTX 4070 and above), MSI intends to add 100 more SKUs to its existing 200 by the end of 2025.
Partnership with Croma
In a significant move to broaden its retail footprint, MSI announced a strategic partnership with Croma, one of India’s leading electronics retailers. This collaboration will bring MSI products to 35 key Croma branches across markets such as Delhi, Maharashtra, Gujarat, and Hyderabad, among others.
Commitment to Innovation
Commenting on this milestone, Mr. Bruce Lin, Regional Marketing Manager for MSI, said, “Our 20th Anniversary celebration marks MSI’s commitment to innovation and our relentless pursuit of delivering exceptional computing experiences. India continues to be one of the leading and key focus markets for us, and we will continue to expand our network further to cater to a larger consumer base by launching more innovative and affordable options. We also aim to expand our experience centers to offer our consumers a more immersive and hands-on experience with the brand.”
MSI’s Journey in India
MSI has been in India for over a decade, blending luxury aesthetics with cutting-edge technology to deliver extreme performance and customer satisfaction. Besides its experience centers, MSI products are available on Flipkart, Amazon, Croma, and Reliance Digital. With a presence in all metro and tier I cities, MSI now plans to extend its reach into tier II cities, ensuring a wider audience can experience its innovative products.
Stay tuned for more updates on MSI’s exciting journey and upcoming product launches!
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