Virat Kohli Popularity Fame Surpasses Shah Rukh Khan to Become India’s Most Valuable Celebrity

Virat Kohli

Former Indian captain Virat Kohli, who has been topping charts both on and off the pitch, reached another milestone on Tuesday during the ICC T20 World Cup. On the list of celebrities with the highest value, Kohli reclaimed the top spot.

By extending his reign Kohli has extended his brand value by roughly 29% this year. In the Indian Premier League (IPL) of 2024, Kohli had a standout season with Royal Challengers Bengaluru (RCB). The former captain of India qualified for the T20 World Cup by winning the lucrative league’s coveted Orange Cap.

Virat Kohli, an Indian cricket player, is the most valuable celebrity brand in India. His value had decreased the year before, but the most recent “Celebrity Brand Valuation” assessment shows that he has recovered in popularity. Notably, the most recent rumours state that King Kohli is worth more than Shah Rukh Khan, the king of endorsements.

The combined brand worth of India’s top 25 celebrities, which includes athletes and Bollywood actors, increased to almost $1.9 billion in 2023—a 15.5% increase from the year before. Virat is in the lead, having grown by 28.9%.

Virat Kohli’s Brand Value Now

Virat Kohli, who in previous seasons had suffered a setback and recovered magnificently. According to the most recent “Celebrity Brand Valuation” assessment from risk consultancy and corporate investigative firm Kroll, Kohli’s brand value climbed significantly to $227.9 million from $176.9 million in 2022, a 28.9% rise. Even still, his present valuation is below his pre-pandemic peak of $237 million.

In 2020, the Indian team’s lucky hitter achieved unprecedented heights with a brand worth of USD 237.7 million. With a brand worth of USD 203.1 million, Bollywood actor Ranveer secured the second position, albeit trailing behind Kohli. Celebrated actor Shah Rukh came in third place with a total brand worth of USD 120.7 million in 2023, according to the Celebrity Brand Valuation Report 2023.

Read More: Top 10 Most Expensive Trophies in the World as of 2024

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