Acer Group, a renowned global player in IT and technology solutions, has ventured into the consumer electronics market in India with the launch of Acerpure, a brand dedicated to offering cutting-edge and innovative home appliances tailored to meet the diverse needs of Indian consumers. The grand unveiling took place at a prestigious event in Bengaluru, attended by key figures from both Acer Group and Acerpure India.
Redefining Everyday Living with Acerpure Innovations
Acerpure India introduces a diverse range of consumer appliances designed to elevate everyday living experiences. From state-of-the-art TVs that promise captivating visuals to advanced air purifiers for a refreshing atmosphere, Acerpure’s product lineup embodies the essence of purity and comfort. Whether it’s the sleek Acerpure Cozy Air Circulator Fans or the efficient Acerpure Clean Vacuum Cleaners, each product is crafted to deliver unmatched performance and convenience, resonating with the discerning Indian consumer.
At the heart of Acerpure’s offerings is the flagship Acerpure TV, available in sizes ranging from 32 inches to 65 inches. These TVs boast exceptional contrast, vivid colors, and immersive sound quality with Dolby Atmos support, promising viewers a truly cinematic experience. With features like a slim bezel design, multiple connectivity options, and a powerful processor, the Acerpure TV series is set to revolutionize the smart TV market in India, with plans for OLED TV, Mini LED TV, Gaming TV, and more on the horizon.
Diversified Solutions for Modern Living
In addition to TVs, Acerpure showcased a range of consumer electronics including Air Circulator Fans, Water Purifiers, Hand-held Vacuum Cleaners, Robotic Vacuum Cleaners, Hair Dryers, and Hair Stylers. This diverse portfolio underscores Acerpure’s commitment to providing holistic solutions for contemporary lifestyles. Looking ahead, Acerpure India aims to expand its product offerings to include refrigerators, Air Conditioners, Washing Machines, and more, catering to a wide spectrum of consumer needs.
Empowering Local Manufacturing through Strategic Partnerships
Acerpure’s collaboration with Dixon Technologies, a leading Indian electronics manufacturer, signifies a significant milestone in the Make-In-India initiative. Through this partnership, Dixon will manufacture Acerpure products, starting with state-of-the-art TVs, fostering local talent, promoting innovation, and contributing to India’s economic growth. This alliance not only upholds stringent quality standards but also propels India towards self-reliance and global competitiveness in the electronics sector.
Commenting on the momentous launch in India, Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group, expressed his excitement for Acerpure’s entry into the thriving Indian market, emphasizing the brand’s commitment to technological excellence and sustainability. Harish Kohli, President & Managing Director of Acer India, echoed this sentiment, highlighting Acerpure’s dedication to innovation and its contribution to the nation’s consumer electronics landscape.
As Acerpure sets foot in India, it remains steadfast in its mission to drive positive change, deliver innovative solutions, and enrich the lives of consumers while fostering a sustainable future. With a focus on quality, innovation, and local manufacturing, Acerpure is poised to leave a lasting impact on the Indian consumer electronics industry.
Price and Availability
Acerpure Air Purifiers start at Rs 9,990, while the Acerpure Cozy Air Circulator Fan is priced from Rs 7,490.00. These products are available for purchase on the Acer Online Store, Acer Exclusive stores, and leading e-commerce platforms. Stay tuned for the forthcoming availability of Acerpure TVs, Water Purifiers, Vacuum Cleaners, and personal care products in the market in the coming months. Experience the future of consumer electronics with Acerpure, where innovation meets everyday living.
