Samsung’s renowned flagship store, Samsung Opera House, situated in Bengaluru, India, has successfully completed a remarkable five years of operation. Over this period, it has transformed into a prominent center for technology, innovation, art, and culture within the city. To commemorate this milestone, Samsung organized a vibrant and captivating cultural event called K-Fiesta, with a K-Pop theme, where ardent enthusiasts of both Samsung and K-Pop showcased their talents, thereby fostering a sense of cross-cultural unity.
Samsung’s Iconic Experience Store Samsung Opera House Turns 5, Celebrates with Young Samsung & K-Pop Fans in Bengaluru
Samsung Opera House organized a series of events with the theme ‘Korea Pop Culture Extravaganza’, allowing attendees to immerse themselves in the vibrant Korean culture through entertainment and food. The festivities kicked off with a Trivia Quiz and Games session, focusing on all things K-Pop, where participants vied for the chance to demonstrate their expertise and win impressive prizes. Then, the event continued with an electrifying Dance Battle, showcasing the talents of passionate dancers, while individuals with incredible vocal abilities engaged in a friendly Voice Battle competition.
During the event held at the Samsung Opera House, cinephiles had the opportunity to enjoy a special screening of Korean movies in the Home Theatre zone. Food enthusiasts and aspiring chefs were drawn to the Chef’s Kitchen zone, which proved to be a major attraction. Attendees also had the chance to take memorable photos at the cherry blossom-themed photo booth and participate in accessory workshops, among other activities.
The commemoration event attracted an enthusiastic audience of more than 5,000 Samsung and K-Pop enthusiasts to the Samsung Opera House. The cultural activities that took place during the K-Fiesta were evaluated by a panel of Samsung representatives, who also awarded thrilling prizes to the winners.
Mr. Sumit Walia, Senior Director at Samsung India, stated that the Samsung Opera House in Bengaluru has undergone a remarkable transformation since its establishment as a historic landmark. It has evolved into a center for technology, innovation, art, and culture in the city. The store has gained popularity among consumers, particularly the Gen Z and millennial generations, over the past five years. It is committed to consistently introducing new and captivating technological experiences for its visitors.
Samsung India has recently refurbished the renowned Samsung Opera House located in the vibrant city of Bengaluru, offering visitors an immersive and technologically advanced experience. At the Samsung Opera House, consumers can now indulge in a comprehensive range of Samsung products and explore newly introduced zones such as Connected Living, Gaming Arena, Audio, Home Theatre, and Lifestyle TVs. These zones exemplify the seamless connectivity among multiple devices through SmartThings, giving visitors the opportunity to enjoy these cutting-edge innovations while savoring a cup of coffee.
Samsung Opera House was established in 2018 in Bengaluru, serving as a multifaceted center for innovation, lifestyle, entertainment, and culture. Throughout the year, various events take place in the expansive plaza area, creating a vibrant and engaging atmosphere.
Over the past five years, this venue has hosted over 1,000 events centered on product experiences, consumer engagement, and entertainment. These events have included Galaxy workshops covering topics such as photography, doodling, video editing, and Ted Talks. Additionally, there have been fashion shows, baking workshops, movie screenings, and various other engaging activities.
Today, it has become an essential place to visit for the younger generation in the city, specifically Gen Z and millennials, who are seeking thrilling tech-driven activities and entertainment. Visitors can fully engage themselves in the realm of gaming, encounter immersive audio experiences at the Home Theatre section, and even have the opportunity to enhance their culinary abilities through workshops held in the on-site Chef’s kitchen, all while savouring the finest coffee available in town.
Samsung has made it a priority to enhance the overall consumer experience. To achieve this, they have not only improved the aesthetics and ambience of their experience stores but also introduced a variety of immersive experiences through their diverse range of products. These include QLED TVs, The Frame lifestyle TVs, Bespoke Refrigerators, Ecobubble Washing Machines, Microwaves, and designated activity zones within the Samsung Opera House.
Samsung Opera House provides a comprehensive customer service center, where customers have the opportunity to personalize their phones by selecting phone skins and having engravings on the covers of their choice.
Samsung undertook a two-year restoration project to revive a historic property that spans 33,000 square feet. Dating back to the British era, this standalone building once served as a venue for hosting plays and operas. In 2018, Samsung successfully completed the restoration and opened it to the public. Despite the passage of time, the exterior of the property has been preserved in its splendid original form, while the interior has been transformed into a contemporary experiential space, integrating state-of-the-art technology.
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