As the holiday season draws near, Amazon.in is prepared to revolutionize the shopping experience for knowledgeable customers nationwide. With a dedication to providing outstanding value and convenience through an extensive range of products, Amazon.in has declared its plans to expand the options available for smartphones and accessories just in time for the upcoming festivities.
Smartphones continue to be one of the fastest-growing categories in Maharashtra for Amazon.in
Amazon is further solidifying its dedication to expanding its presence in India by making significant strides in the state of Maharashtra. Here are a few notable trends that have been observed in this region:
- The smartphone industry has experienced substantial expansion in its consumer demographic, with 50% of the demand originating from cities in Tier 2 and Tier 3.
- In Maharashtra’s Tier 2 cities and towns, customers exhibit a preference for mid-range and premium mobile devices that offer flagship-level characteristics, including AMOLED screens, enhanced performance, advanced camera capabilities, fast charging, and more. Popular brands in the premium segment include OnePlus, Samsung, and Apple, while the mid-range segment sees popularity for brands like OnePlus, Samsung, realme, Xiaomi, and iQOO. This choice of devices highlights the demand for cutting-edge features among knowledgeable consumers in Maharashtra’s Tier 2 cities and towns.
- Customers are making the switch from 4G to 5G for a variety of reasons, including faster download speeds, the availability of affordable 5G-ready smartphones, and the additional affordability options that are further contributing to this trend.
Ranjit Babu, the Director of WL and TV at Amazon India, expressed that as India enters the festive season, Amazon India is preparing for it by introducing new products, enticing offers, and a wide range of smartphones from major brands at various price points. This year, the focus is on providing customers from all regions of India with a diverse selection, convenient shopping from anywhere and anytime, and multiple language options including Marathi for a seamless experience.
The aim is to offer curated experiences that help customers find the perfect smartphone and the best deals tailored to their specific needs. The ultimate goal is to empower customers to make well-informed purchase decisions and upgrade to their next smartphone. Additionally, customers in select cities across Maharashtra will be able to enjoy same-day delivery for their purchased smartphones, ensuring faster access to their desired products.
According to the parameters provided, the paraphrased text would be: “Smartphone models have consistently emerged as one of the most widely searched keywords on Amazon.in,” he mentioned.
Maharashtra is an important market driving Amazon’s growth in India. To support this growth, Amazon is working to build awareness amongst businesses in Maharashtra about the benefits that e-commerce offers them. Amazon will continue to work with local stores and MSMEs across the state and country bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses.
Amazon India has invested in fulfilment infrastructure that allows customers to get quick and safe deliveries. Convenient exchange options are available to customers for a seamless shopping experience. Of the 12 lakh sellers on Amazon.in, nearly 1.6 lakh of these sellers’ hail from Maharashtra. Amazon has 14 fulfilment centers in Maharashtra, boasting over 6 million cubic feet of storage space, along with 6 Sortation Centers covering more than 516,000 sq. ft. of the processing area.
Buy smartphones from the e-commerce giant: https://amzn.to/3Pv2Gob
