Garena Free Fire is officially returning to India

A year and a half after the well-liked mobile game was prohibited in the South Asian market due to national security concerns, Garena is relaunching Free Fire in India. The company, which is owned by South Asian goliath Sea, announced a partnership with Yotta, which is ruled by local goliath Hiranandani, for the country’s data storage requirements, including cloud storage. Mahendra Singh Dhoni, a legend in Indian cricket, has been named the company’s brand ambassador in the nation.

Free Fire will be made accessible in India on September 5 after the business further localised it for the market there by adding “unique content” and establishing a setting that “encourage(s) a safe, healthy, and fun gameplay experience.”

Users of Free Fire India would be urged to take breaks after a predetermined amount of time, the business claimed.

Free Fire had about 40 million active monthly users in India before it was outlawed, enjoying tremendous popularity there. It was a formidable rival to Krafton’s PUBG and BGMI, which are also hugely well-liked in the nation. In the previous year, Sea’s market valuation decreased by $16 billion as a result of India’s ban on Free Fire.

Free Fire
credit: garena

Gang Ye, co-founder of Garena, expressed excitement about offering an immersive and customized gaming experience for Indian users. He highlighted their partnership with Yotta, emphasizing its role in delivering top-notch gameplay quality and ensuring the security of Indian user data.

Garena’s action comes after Krafton successfully negotiated BGMI’s re-entry in India on a trial basis. Additionally, Sea made a covert attempt to introduce Shopee, its e-commerce platform, to India last year, but the effort was abandoned a few weeks after the Free Fire ban.

Industry insiders claim that Garena still needs to adjust its strategy in the nation and should strive to emulate Krafton’s approach by investing in regional businesses.

Also Read:

Source

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

Garena Free Fire MAX Redeem Codes: Your Ticket to...

Garena Free Fire MAX Redeem Codes Today! Hey there, Free Fire fanatics! Are you ready to level up...

Garena Free Fire MAX Redeem Codes Today (February 24,...

Garena Free Fire MAX Redeem Codes Today! The latest Garena Free Fire MAX redeem codes for February 24,...

Garena Free Fire MAX Redeem Codes Today February 24,...

Garena Free Fire MAX Redeem Codes Today! Garena Free Fire MAX players have a golden opportunity today to...

Garena Free Fire MAX Redeem Codes 2025: Unlock Exclusive...

Garena Free Fire MAX Redeem Codes 2025! Garena Free Fire MAX continues to dominate the mobile gaming world...

Unlock Epic Rewards: Garena Free Fire Max Redeem Codes...

Garena Free Fire Max Codes Today ! Attention, Free Fire Max enthusiasts! Today's your lucky day to score...

LATEST NEWS

WPL 2025: Delhi Capitals Women vs Gujarat Giants Women – Preview, Prediction and Where To Watch The Match LIVE

The 10th match of the WPL 2025 season will see Delhi Capitals take on Gujarat Giants on February 25, marking their first encounter of...

Champions Trophy 2025: Australia vs South Africa – Preview, Prediction and Where To Watch The Match LIVE

The Champions Trophy 2025 has captivated cricket fans with a series of thrilling encounters so far. Continuing the excitement, Match 7 promises a riveting...

WPL 2025: Ecclestone’s All-round Brilliance Stuns RCB and Chinnaswamy in Thrilling Super Over Victory For Warriorz

In a night filled with extraordinary drama at the WPL 2025, the UP Warriorz silenced a crowd of over 28,000 as RCB fell short...

Champions Trophy 2025: Ravindra, Latham, and Bracewell Secure New Zealand’s Place In The Semi-finals

While many teams are currently in transition, New Zealand have consistently demonstrated throughout this Champions Trophy that their new generation is ready for the...

Featured