An attempt by YONEX to fulfil rising demand, prices to come down considerably
World’s leading badminton equipment brand YONEX on Saturday announced that it will now manufacture high-quality graphite racquets in the country, expanding its existing production plan and base in India, a move which will bring the cost of full-body racquets down considerably.
Indian shuttlers have been performing exceptionally on the global stage, bringing numerous laurels for the country which includes the historic Thomas Cup triumph as well as winning medals at the World Championships and other multi-nation events such as the Asiad and the Commonwealth Games. Such consistent performances have put badminton in the spotlight as it’s now the second most played sport by both genders in India.
“India is a big market for badminton with its growing economy and interest in the sport. A lot of Indian players are performing really well on the world stage, encouraging more to take up the sport. We want to cater to that audience and provide the highest Japanese quality equipment to further the sport’s development,” Mr Ben Yoneyama, Chairman of YONEX Japan, commented while addressing the media at a press conference in the capital city on Saturday.
The growing popularity of the game has resulted in taking the demand for quality racquets sky high and the market share for badminton is seeing a 10-15% YoY growth. The production of racquets in India will also ensure the product’s prices reduce by 20-30% to the current market rates.
“We want to give better quality racquets to our customers who are looking for full body graphite racquets at affordable prices. These are for players at a higher level, playing at academies and starting at a competitive level. With racquets being made in India, the consumers need not worry about import costs, or fluctuating exchange rates as they will get high quality Japanese craftsmanship and technology at affordable prices.” said Mr Vikramaditya Dhar, Managing Director, Sunrise Sports India Pvt Ltd.
The Japanese company, which set up a factory in Bengaluru in 2016 under the ‘Make in India’ initiative, was only producing aluminium T-joint racquets, used for beginners who play for fitness or recreation purpose. They aim to amplify the production of existing T-joint racquets from 1 million to 2.5-3 million per year.
Yonex and Sunrise have been committed to the promotion and development of badminton for over 60 years. SUNRISE has the largest direct sports distribution network in the Indian sub-continent. It has been supporting multiple state and district associations in the country to promote and develop the game from the grassroots to the highest level of badminton in the country. They are also the official equipment partner for the Badminton Association of India.
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