Premier League club Manchester City and Indian telecom company Jio have signed a partnership deal today. Jio will be Manchester City’s official Mobile Communications Network Partner in India. RISE Worldwide, a Reliance initiative and India’s largest sports and entertainment company has helped to finalize the partnership deal.
Chairman of Manchester City, Khaldoon Al Mubarak is also the CEO of Mubadala Investment Company, which invested $1.2 billion in Jio Platforms in 2020. So, Jio and Manchester City officials aren’t unknown to each other.
This deal will now allow Jio to bring exclusive content from Manchester City to its users through Jio’s digital ecosystem comprising JioTV, MyJio, Jio STB, JioEngage and other applications and platforms, in addition to exclusive giveaways and in-market activities. This will further help to grow the fanbase of the Premier League club in India.
Manchester City signs Jio as the club’s official Mobile Communications Network Partner in India
JioTV will now also feature CITY+, which is the OTT platform of Manchester City. This will give the Indian fans exclusive access to the club’s content like match highlights, live Manchester City Women’s team and Elite Development Squad fixtures, match day content and City Studios’ documentaries.
Commenting on the partnership, Akash Ambani, Chairman of Reliance Jio Infocomm Limited (a wholly-owned subsidiary of Jio Platforms Limited), said: “We are excited to announce Jio’s exclusive partnership with Manchester City in India, through which we will present City fans with experiences through a multitude of digitally powered immersive initiatives. We believe both brands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports communities and Man City fans in India.”
Ferran Soriano, Chief Executive Officer, City Football Group, said: “We’re pleased to welcome Jio as an Official Partner of Manchester City today. The Club has a passionate and growing fanbase in India, and we are continually exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space. We look forward to working with Jio as we develop these opportunities throughout the partnership.”
