This Diwali, Ola Electric will introduce a whole new product. Probably the new S1 model will be sold in India for less than 80,000 INR. It’s interesting to note that the future Ola electric scooter will reportedly provide much of the same capabilities as the S1, including riding modes and smartphone connection. Ola’s MoveOS will power the new S1 model.
So, a few days back we reported that Ola Electric have started opening offline retail stores, which they call ‘Ola Experience Centres’, and aim to establish 200 such stores by March 2023. Mr. Bhavish Aggarwal (CEO, Ola Electric) himself announced these new Ola retail stores and their plans for the future as well.
Ola Electric To Launch A More Affordable Variant Of S1 Electric Scooter
In a recent tweet, Ola CEO Bhavish Aggarwal hinted at a new launch coming later this month. In a tweet, Aggarwal said, “planning something BIG for our launch this month! Will accelerate the #EndICEAge revolution by at least 2 years. Really excited.” Further, a report in Car And Bike said that the company is planning to launch a new, more affordable variant of the Ola S1 scooters.
To keep the price low, Ola could use a smaller battery instead of the 3kWh unit seen on the S1. We expect the range to be around 100km. For reference, the claimed range on the TVS iQube S is 100km while the Ather 450X Gen 3 can clock 105km and the Bajaj Chetak can do 90km. Given that the Ola e-scooter would be available at a more affordable price, it would be interesting to see how it stacks up against its rivals.
Sources say that the new S1 variant would be priced below Rs. 80,000, which will take the fight to popular petrol scooters in the market, making for aggressive pricing. Ola is likely to offer most of the features available on the current S1, on the new variant. Like before, the new Ola electric scooter will be running on company’s MoveOS platform.
Currently, Ola Electric has 20 experience centres and plans to scale it up to 200 centres across the country by March 2023. The company also rolled out several offers on the S1 and S1 Pro electric scooters for the festive season including a flat discount of Rs. 10,000 on the latter, extended warranties, low-interest rates on loans and an assured seven-day delivery through select experience centres.
Ola had recently announced that it had a successful Navratri period, where the company claimed it sold an electric scooter every minute. The company said that sales grew four times during this festive season. Ola Electric also said that it managed to organise over 1 lakh customer test drives across India. The company sold 9,364 units in September, according to Vaahan numbers.
