Toyota says it needs to offer Wider Alternative Choices for its Customers before adopting a Complete Electric Vehicle Strategy

Toyota Motor Corp (7203.T) pushed back against critics who claimed the firm was hesitant to adopt battery electric vehicles (BEVs), claiming that it needed to offer a variety of vehicle alternatives to cater to a wide range of markets and customers.

The world’s largest automaker by sales reaffirmed its commitment to technology such as fuel cell vehicles and hybrids at its annual general meeting on Wednesday, which has made it a leader in cleaner vehicles for the past two decades.

Aside from concerns about Toyota’s electrification strategy, officials faced questions about anything from CEO succession plans to the ongoing chip shortage.

While being a favorite of environmentalists for its successful hybrid Prius model, Toyota has come under fire for not phasing out gasoline-powered autos and advocating climate legislation

“The goal is carbon neutrality,” Toyota’s Chief Technology Officer Masahiko Maeda told the meeting, responding to questions submitted by Danish pension fund AkademikerPension, which also asked Toyota to refrain from lobbying to undermine the transition to BEVs.

However, “customers need to choose,” Maeda said, to popularise electric cars that include plug-in hybrids. A variety of options should be available and the automaker should not narrow those down, he said.

“Toyota used the pretext of customer choices to avoid answering the question about lobbying activities … to slow the transition towards fossil-fuel-free cars,” AkademikerPension said in a statement after the AGM.

“As investors, we expect more in 2022 against the backdrop of the climate crisis threatening to limit much more than customer choices in a not-so-distant future.”

Toyota argues hybrids are still possible in markets where infrastructure isn’t ready to enable a faster shift to BEVs, and it’s investigating the feasibility of alternative fuels for internal combustion engines like hydrogen.

There is a difference between Toyota, which takes a “pragmatic” approach to decarbonization, and environmental groups, according to Seiji Sugiura, a senior analyst at Tokai Tokyo Research Institute.

He went on to say that the viewpoints are not opposed and that Toyota has been working to minimize greenhouse gas emissions beginning with vehicle manufacture.

Last year, the company announced that by 2030, it would invest 8 trillion yen ($60 billion) in electrifying its vehicles, with half of that going toward fully electric vehicle research. Nonetheless, by the end of the decade, it expects annual sales of such vehicles to be only 3.5 million, or approximately a third of current sales.

In Japan, Toyota has just unveiled its first mass-produced all-electric vehicle, however, it is only available for lease, and gasoline-electric hybrids remain far more popular.

also read:

Elon Musk-led SpaceX has raised $1.68 billion in equity Financing

Source

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

upcoming car launches in 2025

7 Exciting Upcoming Car Launches in 2025 That Will...

As we step into 2025, the automotive industry is buzzing with excitement over the upcoming car launches...
Nvidia

Nvidia Partners with Toyota to Revolutionize Self-Driving Cars

At CES 2025, Nvidia made waves by announcing a groundbreaking partnership with Toyota, the world’s largest car...

2025 Toyota Camry Debuts at ₹48L with Enhanced Features...

The all-new Toyota Camry has officially launched in India, following its global debut at the end of...

2024 Toyota Signature Editions – Introducing Glanza, Hyryder, Innova...

With the holiday season rapidly approaching, numerous automakers are trying to goose sales by offering special discounts...

Next-Gen Toyota Hilux and Fortuner to Feature New 2.0L...

With the auto industry at large in the process of transition to electrification, Toyota remains one of...

LATEST NEWS

Top 10 K-Drama Love Stories That Will Melt Your Heart This Valentine’s Day

Top 10 K-Drama Love Stories! Are you ready to dive into a world of swoon-worthy romances, heart-fluttering moments, and unforgettable love stories? Look no further!...

EA FC 25 Rio Ferdinand: Future Stars Icon Leak Rocks the Ultimate Team World

EA FC 25 Rio Ferdinand! As a lifelong football fan and avid gamer, we’ve seen my fair share of exciting player releases in Ultimate Team....

One Piece Chapter 1139 Spoilers: Scopper Gaban Revealed as Elbaph’s Mystery Man!

One Piece Chapter 1139 Spoilers! Hey there, fellow One Piece enthusiasts! Buckle up, because chapter 1139 just dropped some jaw-dropping revelations that are shaking up...

Deekila Aniket Viral Video: When Privacy and Reality TV Collide

Deekila Aniket Viral Video! In the digital age, sensational headlines often spread faster than context. That appears to be the case with the Deekila Aniket...

Featured