IPL franchise Mumbai Indians have released their club anthem song for IPL 2022 – “MI MI Bol Ke, Khelenge Dil Kholke” on April 6. The anthem is a continuation of Mumbai’s “Khelenge Dil Kholke” campaign for the 2022 IPL season.
Mumbai Indians’ caption read as they released the groovy anthem: “MI bolke khelenge. Paltan, make some noise for our boys in Blue & Gold as we present a new song.”
IPL 2022: Mumbai Indians release their anthem song “MI MI Bol Ke, Khelenge Dil Kholke”
“Mumbai Indians have always played with passion – Straight from the heart, driven by the motto – never give up. Also, one of our main pillars is the fans that we have across the globe. The anthem is a reflection of the young and GenZ fans, who have continued to support and push us forward, every time we take to the field,” a Mumbai Indians spokesperson was quoted by their official website.
“Our style of cricket, brand values, and everything that we do, resonates with their values, beliefs and inspires them, which is reflected in the growth of the MI Paltan army over the years,” he added.
“IPL is cricketainment. It’s cricket with huge doses of entertainment mixed in. And while we addressed the fulfilment of dreams of young aspiring cricketers in the last campaign, we wanted to have some fun this time around. The last film was for aspiring cricketers. This one, though, is for the fans. It’s an all-out visual spectacle with a sing-along aspect. It’s a chant for fans to express their love. We owed them something for their love. This is our way of giving them something they can truly own,” Anurag Agnihotri, Managing Partner Ogilvy said.
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