Available from 7th February, only on FLIPKART!
Introductory Offer Price INR 5499/- only!
New Delhi, February 3rd, 2022, Thursday: Set to touch an unprecedented growth in the year 2022, Europe’s leading consumer electronics brand Thomson announces the launch of Thomson Washers (7 Kgs) with an all-new Smart Pro Technology. Packed with highly durable ABS material, which makes these washers shockproof and water-resistant, Thomson Washers (7 Kgs) will be available on – Flipkart, from 7th February, at an introductory offer price of INR 5499 / – only.
Enthused with India’s promising growth, Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltd. and India Brand Licensee of Thomson, add “Home appliance category in India has been increasing at a steady pace, driven by both large appliances & small appliances. The sector also offers a vastly untapped market potential, which we are aiming to capture. Keeping in line with our commitment to ‘Make in India’, it’s our earnest efforts to produce in and for India. The changing lifestyle and preferences of today’s consumers, set in due to COVID 19 have led to a surge in demand for home appliances, especially which help consumers make their lifestyles easier and more comfortable, due to prevailing work-from-home situations. Further, the growth in India’s consumer market demand is also driven by rising disposable incomes and easy access to credit, which is inducing its purchasing power. Increase in the electrification of rural areas, along with the rising influence of social mass media and the popularity of online selling are all collaborating towards this upward consumption trend.”
Offering something for everybody, it is Thomson’s continued promise to provide ‘Friendly Technology’ at affordable prices, that has kept it at the top of its game year on year. With the launch of Washers, the brand has widened its portfolio and product category, which will help it consolidate its position in India’s fast-growing home appliance sector. Thomson Washers will be a great product fitment, especially for first-time users and gig economy consumers, who want to live an asset-light lifestyle, with all the comforts that automation can bring, albeit at much lesser costs.
Aiming to hit the INR 1000 crore revenue mark, Thomson will continue to delight online shoppers with more such product launches and offers in the year 2022. Buoyed by the Government’s push for self-reliant India, the Indian manufacturing sector is expected to grow by 30% this year. In such a scenario the local manufacturing firm and electronic giant SPPL (Thomson’s India brand licensee company), is looking at the opportunity with optimism as it will continue to make world-class technology under the aegis of its ‘Make in India’ campaign.
Additionally, the company also plans to open two more factories in the next two years, where one unit will be established in Hapur, while the other’s location will be announced in months to come. With INR 200 crore already invested the company plans on investing further 300 crores in the span of 2 years or so. The Hapur factory will be operational by the end of the first quarter this year, with the hiring of over 5,000 skilled labour in months to come.
Thomson has made a successful run in the last 4 years and has retained its spot as India’s fastest-growing and leading Top 3 online selling smart Tv brands. Great reviews, high brand equity and customer satisfaction has added more badges to the brand’s honour and established it as a continuous outperformer in its categories.
Keeping a sharp eye on India’s fast-changing and growing market the brand has stayed relevant to its consumer’s changing needs & preferences all throughout and ongoing COVID pandemic, launching products that are in line with the times and befitting with the evolving needs of the online shoppers.
After smart TVs, washing machines, air-coolers, this is Thomson’s 4th product category launch ever since its entry into the Indian market in the year 2017. In the year 2021 Thomson witnessed immense growth in the 65-inch and 55-inch screen sizes. the 43-inch in 4K segment completely knocked out the 32-inch and 42-inch screen sizes and the craze for large-screen Tv’s will continue to dominate Indian households. The smart television market has reported 65 percent year-on-year growth.
