Madhav Sheth promoted as the President of the International Business Unit of Realme

The Smartphone brand Realme on Friday said it has elevated Madhav Sheth as President of the International Business Unit (IBU), touted as the first Indian global CEO in the smartphone industry.

Sheth would now be fully responsible for the company’s overseas business operation and report directly to the Founder and CEO of realme, Sky Li.

“Sheth has made tremendous contributions to the development of realme’s overseas business in the past, and we fully believe that in the future, he will lead realme to make new breakthroughs and bring realme’s products with leap-forward technologies and trend-setting designs to more young people around the world,” Li said in a statement.

Under the leadership of Madhav Prakash Sheth as the CEO of realme India, the brand is on a growth trajectory path since its inception. Due to his expertise, he was also named CEO of realme Europe and realme Latin America. The executive is also one of the Vice Presidents of the company. A brand born in India, realme scaled massive growth, in just three years, as it spread to 61 markets worldwide. Realme recently became the sixth top smartphone vendor globally, with 15 million shipments and 134 percent (on-year) growth in Q2 2021.

The company aims is to achieve a dual-100 million target, by shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year. The elevation marks a significant milestone with Sheth emerging as the first Indian global CEO in the smartphone industry, the company said.

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