India’s digital advertising market is growing fast, and the numbers show who is capturing most of the spending. Brands are putting heavy money into online ads, and Google and Meta are taking the largest share, according to FY25 figures from company filings.
Google and Meta Dominate India’s Digital Ad Market: FY25 Gross Advertising Revenue in India
| Company | Gross Ad Revenue (FY25) |
|---|---|
| Google India | ₹34,742 crore |
| Meta India | ₹29,392 crore |
| Amazon India | ₹8,342 crore |
| LinkedIn India | ~₹1,010 crore |
Google Still Leads
Google India’s gross advertising revenue rose 11.3% year on year to ₹34,742 crore, up from ₹31,221 crore in FY24, according to Registrar of Companies filings accessed through Tofler. The growth reflects strong demand for Search and YouTube ads.
Meta Is Closing the Gap
Meta India’s gross ad revenue is reported at ₹29,392 crore, up about 29% year on year. At that pace, the owner of Facebook, Instagram and WhatsApp could soon match Google’s ad revenue in India.
Gross vs Net: An Important Difference
Gross revenue is not what these companies keep. Google India’s net advertising revenue fell 2% to ₹2,694.4 crore, because it paid ₹32,047.6 crore to Google Asia Pacific for advertising space. The headline figures show how much advertisers are spending, not how much stays in India.
Why It Matters
Together, Google and Meta capture a very large share of the money Indian brands spend on digital ads. Amazon’s advertising business is a distant third, and LinkedIn is a niche player in the professional space. The trend matters for publishers, creators and smaller platforms competing for the same budgets.
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