Great design is one thing. Building it at scale, with consistent quality, is another. Nuuk, the new-age D2C home appliance brand, is tackling that second challenge head-on by partnering with EPACK Durable Limited, one of India’s leading Original Design Manufacturers (ODMs), to manufacture select small domestic appliances in India.
Nuuk x EPACK: The Deal
| Detail | Info |
|---|---|
| Announced | October 8, 2026 |
| Partners | Nuuk (D2C appliance brand) and EPACK Durable Limited (BSE; NSE) |
| Category | Small Domestic Appliances (SDAs) |
| Products covered | Air Circulator Fans and Air Fryers |
| Focus | Make in India manufacturing and scaling quality products |
Why This Partnership Matters?
For Nuuk: The brand wants manufacturing depth across its appliance range, and it’s getting it by working with specialised manufacturers instead of building everything alone. That lets Nuuk keep its energy on what it does best, insight-led design and everyday functionality, while a proven partner handles production at scale.
For EPACK Durable: The deal strengthens its footprint in the SDA segment and widens its customer base among emerging consumer appliance brands, a fast-growing space as D2C labels multiply.
In short, a design-led brand gets production muscle, and an experienced ODM gets a promising new client.
Meet the Two Players
| Nuuk | EPACK Durable | |
|---|---|---|
| Type | New-age D2C home appliance brand | Living appliances ODM |
| Launched | March 2024 | Established manufacturer, listed on BSE and NSE |
| Known for | Minimalist design, high-performance appliances | Room ACs, SDAs, LDAs and components |
| Base | Built on a vision shaped at Stanford’s Design School | Plants in Dehradun, Bhiwadi and Sri City |
| Target | Aspirational millennials and Gen Z | Leading Indian and global brands |
Nuuk’s story: Born at Stanford’s Design School, the brand set out to fill a gap for intuitively designed, high-performance appliances in India. Its portfolio spans food preparation, garment care, vacuum cleaners and cooling. It has also picked up recognition at the Red Dot Design Awards, the Kyoorius Design Awards and the IBDA across 2025 and 2026, and signed Karan Johar as brand ambassador in 2025.
Signature launches: The Nuuk HĀLO is billed as India’s first and most silent 3D Air Circulator, and the Nuuk BRĪSK is described as India’s first Food-Safe ILAG® Certified CeramicTech™ Air Fryer.
EPACK’s strength: Its factories in Uttarakhand, Rajasthan and Andhra Pradesh serve leading consumer durable brands across air conditioners, small and large domestic appliances, and components.
What the Leaders Said?
Nuuk’s co-founders Gazal Kalra and Shalabh Gupta say the partnership lets them build “with greater depth and scale” while protecting quality, and they reaffirmed their commitment to making in India and for India. EPACK Durable’s MD and CEO, Ajay DD Singhania, said the company’s focus as an ODM is long-term brand relationships built on manufacturing scale, product capability and execution strength.
What It Means for Buyers?
Better manufacturing capacity could mean steadier availability and consistent quality for the products Nuuk sells. The release also says both companies will explore further opportunities across India’s consumer appliances ecosystem, so this may be just the first step. For more updates on home tech and appliance launches, check our latest tech news on Technosports and our business and brand updates.
FAQs
Q1. Which products will EPACK Durable make for Nuuk?
EPACK Durable will manufacture select small domestic appliances, including Air Circulator Fans and Air Fryers.
Q2. What is an ODM, and why does it matter here?
An ODM designs and manufactures products that other brands sell under their own name. It lets Nuuk scale production without building its own factories.
