Rakuten Viki K-Drama Day 2026: Free Shows, Star Interviews & Prizes You Can’t Miss

Mark your calendars, K-drama fans — Viki's biggest fan celebration of the year is back, and it's bigger than ever. From September 25 to October 1, Rakuten Viki turns its…

By Reetam Bodhak

September 10, 2026

3 min read

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Mark your calendars, K-drama fans — Viki’s biggest fan celebration of the year is back, and it’s bigger than ever. From September 25 to October 1, Rakuten Viki turns its fourth annual K-Drama Day into a week-long love letter to its global fandom, packed with free shows, talent exclusives, and prizes worth fighting your friends over.

What’s Actually Happening

This year, Viki is handing the mic to its fans. From September 14–21, viewers vote for the K-drama they want spotlighted — the winner gets featured on digital billboards across major U.S. cities and select global markets, revealed live on K-Drama Day itself. CEO Sam Wu called it a tribute to “the incredible passion of this global community,” and the lineup backs that up.

Rakuten : K-Drama Day 2026

Highlight	Details
Dates	September 25 – October 1, 2026
Fan Voting Window	September 14 – 21
Free Titles	10 shows, including A Bona Fide Killer, Last Summer, Positively Yours
Talent Exclusives	Interviews with directors Yoon Jong Ho & So Jaehyun, cast shoutouts, signed polaroid giveaways
Brand Partners	Agoda, LG, Rakuten Rewards, WEBTOON

Ten Shows, Zero Subscription

For one week, Viki is unlocking ten of its most-watched recent titles for free, no Viki Pass required: Spirit Fingers, To My Beloved Thief, Positively Yours, IDOL I, Last Summer, Love Me, Ms. Incognito, A Bona Fide Killer, First Lady, and The Scarecrow. It’s the perfect excuse to finally start that drama your group chat won’t stop talking about.

Beyond The Screen

The real draw for die-hard fans is the exclusive content: interviews with the directors behind breakout hits, a cast hangout video for the new co-production Dive Into You, and contests offering signed polaroids from stars across Viki’s catalog. Add in perks from Agoda (a shot at a free stay in South Korea), a free LG TV trial month, and Rakuten Cash Back bonuses, and the celebration spills well beyond streaming.

If you want a head start before the week kicks off, TechnoSports has a solid K-drama binge list to get you in the mood, and for something with more emotional punch, their roundup of healing, character-driven K-dramas is worth bookmarking too. For background on how the genre reached this level of global reach, Wikipedia’s overview of the Korean Wave is a solid primer.

Why It Matters

K-Drama Day isn’t just a marketing gimmick — it reflects how central Korean entertainment has become to global streaming culture. What started as a niche fandom has turned into a full-blown annual event with brand tie-ins, billboard campaigns, and international voting drives. For fans, it’s a rare chance to get close to the shows and stars they love, completely free.