SEVENTEEN’s Joshua Is Taking the Stage at UNESCO Paris — And It’s Bigger Than Any Concert

K-pop and global advocacy are colliding in the most powerful way. SEVENTEEN's Joshua is heading to Paris — not for a performance, but for something that could leave a far…

By Reetam Bodhak

June 16, 2026

3 min read

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K-pop and global advocacy are colliding in the most powerful way. SEVENTEEN’s Joshua is heading to Paris — not for a performance, but for something that could leave a far longer-lasting impact on millions of young people around the world.

Pledis Entertainment announced that SEVENTEEN’s Joshua will attend the ceremony titled “UNESCO x SEVENTEEN: Celebrating Youth, Creativity and Well-Being Together” on June 25 (local time) at UNESCO Headquarters in Paris, France, as a UNESCO Goodwill Ambassador for Youth.

SEVENTEEN’s Joshua: Overview

Detail	Information
Event Title	UNESCO x SEVENTEEN: Celebrating Youth, Creativity and Well-Being Together
Date	June 25, 2026
Venue	UNESCO Headquarters, Paris, France
SEVENTEEN Representative	Joshua
Role	UNESCO Goodwill Ambassador for Youth
Key Attendee	UNESCO Director General Khaled El-Enany
Program Celebrated	Going Together – For Youth Creativity & Well-Being

What This Event Is All About?

The event was organised to celebrate “Going Together – For Youth Creativity & Well Being,” a global youth support program that SEVENTEEN and UNESCO have been jointly promoting. Representing the group, Joshua will take the podium to cheer on youth around the world.

This isn’t a one-off gesture. SEVENTEEN’s relationship with UNESCO has been built over years of genuine commitment. When SEVENTEEN was appointed as UNESCO Goodwill Ambassadors for Youth in 2024, they donated $1 million to establish the Global Youth Grant Scheme — a fund used to strengthen youth confidence and resilience through music, art, and sports, develop creative youth communities, and improve youth mental health.

The group has gone even further since then. To mark International Youth Day, SEVENTEEN donated additional proceeds from the “JOOPITER presents: sacai x SEVENTEEN” charity auction, which will provide intensive support to 10 outstanding teams out of the 100 youth groups participating in the Going Together program.

A Historic K-Pop Milestone

What makes SEVENTEEN’s involvement with UNESCO so remarkable is how early and how deeply it began. In November 2023, SEVENTEEN was invited to the 13th UNESCO Youth Forum, becoming the first K-pop artists to host a special session. In June 2024, they were officially appointed as UNESCO’s first-ever Goodwill Ambassadors for Youth. pinkvilla

Joshua speaking at UNESCO Paris is the next chapter of that journey — one member carrying the voice of the entire group onto one of the world’s most prestigious global platforms.

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FAQs

Why is SEVENTEEN’s Joshua going to UNESCO Paris?

He will speak at a ceremony celebrating SEVENTEEN and UNESCO’s joint youth support program on June 25, 2026, as a UNESCO Goodwill Ambassador for Youth.

What has SEVENTEEN done for UNESCO so far?

They donated $1 million to establish the Global Youth Grant Scheme and have been jointly promoting the Going Together youth creativity and well-being program since their 2024 appointment.