HBO still loves “I Love L.A.” After premiering just three episodes of the first season, the network has already renewed the Rachel Sennott comedy series for a second season, delivering welcome news to fans of the Gen-Z Hollywood satire that’s become one of HBO’s breakout hits of 2025. The I Love L.A. Season 2 renewal announcement came remarkably early—before the first season completed its eight-episode run—signaling HBO’s strong confidence in Rachel Sennott’s vision and the show’s commercial trajectory.
Casey Bloys, chairman and CEO of HBO and HBO Max Content, revealed the news at his banner’s press presentation in New York City on Thursday morning on November 20, 2025. This swift renewal demonstrates HBO’s commitment to nurturing fresh comedic voices while capitalizing on audience momentum for a series that’s resonated particularly strongly with younger demographics navigating similar ambitions and anxieties.
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I Love L.A. Season 2: HBO’s Rationale Behind Early Renewal
The I Love L.A. Season 2 greenlight reflects impressive viewership metrics that positioned the series among HBO’s most successful freshman comedies, defying the increasingly challenging landscape for new scripted programming.

Per HBO, “I Love L.A.” is “among the fastest growing” of its original comedies, averaging nearly two million cross-platform viewers in the U.S. This performance exceeded network expectations for a comedy launching in the crowded November television landscape, demonstrating genuine audience appetite for Sennott’s particular brand of cringe comedy set against L.A.’s influencer-industrial complex.
| I Love L.A. Season 1 Performance | Statistics |
|---|---|
| Average Viewership | Nearly 2 million cross-platform viewers (U.S.) |
| Viewership Metric | Live-plus-three (L+3) measurement |
| HBO Ranking | On pace to become #2 top freshman comedy in platform history |
| Growth Status | Among fastest-growing HBO original comedies |
| Critical Reception | 84% Rotten Tomatoes (critics) |
| Audience Score | 47% Rotten Tomatoes (audience) |
| Episodes | 8 episodes (Season 1) |
| Premiere Date | November 2, 2025 |
It comes as the hipster comedy series became a hit for the WBD network, on pace to become the second top freshman comedy on HBO Max. It is currently averaging 2M viewers in live-plus-three numbers across HBO and streaming.
This “live-plus-three” measurement—capturing viewers who watch within three days of initial broadcast—reflects modern consumption patterns where streaming dominates traditional linear viewing, particularly for younger audiences who represent I Love L.A.’s core demographic.
From creator and star Sennott, I Love LA is among the fastest growing original comedies and continues to pace as HBO’s second top freshman comedy in platform history, averaging nearly 2 million (L+3) U.S. cross-platform viewers.
Rachel Sennott: Creator, Star, and Vision Behind I Love L.A.
Rachel Sennott’s triple-threat role as creator, executive producer, and star of I Love L.A. represents her most ambitious project to date, building on breakout performances in indie darlings Shiva Baby and Bottoms to establish herself as a distinctive comedic voice for millennial/Gen-Z Hollywood.
Sennott told Deadline that she pitched the show as “Entourage for internet girls”. This high-concept pitch cleverly positions the series within familiar HBO comedy territory—the network that birthed Entourage‘s male-dominated Hollywood hustle—while updating the formula for an era where influencer marketing rivals traditional entertainment in cultural and financial capital.
‘I think I’ve yet to see the internet captured [in TV and film] as the business that it is,’ Sennott told Jordan Firstman during their conversation for ELLE. ‘It was really fun and felt refreshing to do a show in L.A.’ This observation underscores I Love L.A.’s distinctive approach—treating social media influence not as background color but as the show’s economic engine, with characters navigating real financial stakes rather than superficial vanity metrics.
Rachel Sennott’s Personal Connection:
“I think part of it was going through my Saturn Return, and I feel like this thing sort of happens — my early 20s were really chaotic. My mid-20s, I was like, ‘Okay, I’m locking in. I know my life. I’m done.’ And then at the end of my 20s, I feel like that kind of early version of myself came [out] and things got chaotic again, which was scary, but good,” she added.
This astrologically-inflected confession reveals I Love L.A.’s semi-autobiographical DNA—Sennott processing her own experiences navigating Los Angeles’ unique blend of ambition, narcissism, codependency, and perpetual reinvention through fictional surrogates who make messier, more extreme choices than she likely did.
The Cast: An Ensemble of Millennial/Gen-Z Strivers
I Love L.A. Season 2 will presumably reunite the ensemble that defined Season 1’s specific chemistry—a group whose interpersonal dynamics oscillate between genuine affection and barely-suppressed resentment, mirroring real friendships strained by differential success.
Main Cast:
Rachel Sennott as Maia Simsbury, an ambitious young woman who aspires to be a talent manager navigating the cutthroat world of Los Angeles entertainment, serving as the show’s protagonist and audience surrogate whose striving provides narrative momentum.
I Love LA follows an ambitious group of friends as they navigate life and love in Los Angeles. Season 1 stars Sennott as Maia, Jordan Firstman as Charlie, Josh Hutcherson as Dylan, Odessa A’zion as Tallulah, and True Whitaker as Alani.
| Main Cast | Character | Description |
|---|---|---|
| Rachel Sennott | Maia Simsbury | Aspiring talent manager, protagonist |
| Odessa A’zion | Tallulah | Rising influencer, Maia’s former college friend |
| Jordan Firstman | Charlie | Stylist, member of friend group |
| True Whitaker | Alani | Wealthy nepo baby character |
| Josh Hutcherson | Dylan | (Character details TBA) |
Think of it as a Gen Z Entourage: Aspiring talent manager Maia (Rachel Sennott, who also created the show), influencer Tallulah (Odessa A’zion), stylist Charlie (Jordan Firstman), and uber-rich nepo baby Alani (True Whitaker) mix and mingle with some of Hollywood’s finest on their way to the top.
Notable Guest Stars Season 1:
Guest stars include Leighton Meester, Moses Ingram, Ayo Edebiri, Lauren Holt, Elijah Wood, Quenlin Blackwell, Josh Brener, Tim Baltz, Froy Gutierrez, and Colin Woodell.

This impressive guest roster demonstrates HBO’s willingness to leverage its industry connections to attract high-profile cameos that both satirize and celebrate Hollywood’s interconnected ecosystem. Leighton Meester and Quenlin Blackwell joined the cast in guest roles in July 2024, with Meester playing Maia’s boss—a perfect meta-casting given Meester’s Gossip Girl pedigree and the show’s examination of social hierarchies.
In June 2025, Moses Ingram, Lauren Holt, Elijah Wood, and Josh Brener joined the cast in recurring and guest capacities. Elijah Wood’s recent cameo generated particular buzz, with Elijah Wood Makes Unhinged Cameo in HBO’s ‘I Love LA’ becoming a talking point for the series’ willingness to push comedic boundaries.
Development History: From Pilot to Series
I Love L.A.’s journey from concept to renewal illustrates how traditional pilot development still functions in the streaming era, even as many platforms abandon that model.
On March 18, 2024, Deadline Hollywood reported that HBO had ordered a television pilot from Rachel Sennott. Odessa A’zion, Jordan Firstman, True Whitaker and Miles Robbins were announced as main cast members in June.
The show was greenlit in September 2024. Josh Hutcherson replaced Robbins in May 2025 after character and plot changes. This significant casting change during production suggests creative evolution—Hutcherson’s star power (from The Hunger Games franchise) likely offered marketing advantages while the character reconception addressed narrative needs identified during filming.
On August 26, various trade publications reported that the series was titled I Love LA and its premiere date was set for November. The title itself—I Love LA—carries ironic weight, suggesting both genuine affection for and satirical distance from Los Angeles’ particular brand of shallow ambition and manufactured authenticity.
On November 20, HBO renewed the series for a second season, just 18 days after the November 2 premiere—an unusually swift turnaround that indicates HBO’s confidence based on early viewership data and positive internal metrics.
Critical and Audience Reception: A Divided Response
The I Love L.A. Season 2 renewal comes despite notable divergence between critical and audience reception—a gap that raises questions about whose opinions matter most in renewal decisions.
While I Love LA was certified fresh by Rotten Tomatoes, its audience score currently sits at 47%. The score from critics is much better at 84%. Obviously, HBO agrees with the critics, showing confidence in Rachel Sennott and the rest of the I Love LA cast and crew.
This 37-point gap between critics (84%) and audiences (47%) suggests several possible dynamics:
Critical Perspective: Critics appreciate I Love L.A.’s sharp observational comedy, cringe humor rooted in genuine character dynamics, and willingness to satirize influencer culture without cheap moral superiority. They value Sennott’s distinctive voice and the show’s refusal to make characters likable in conventional ways.
Audience Resistance: Some viewers may find the characters too unlikable, the L.A. milieu too insular, or the show’s ironic distance too alienating. The low audience score could reflect self-selection—people predisposed against shows about influencers and Hollywood strivers checking out early and leaving harsh ratings.
Demographic Alignment: HBO’s renewal suggests they value the specific demographic watching—likely younger, urban, culturally engaged viewers who represent advertiser-desirable cohorts—more than broad popularity. Quality niche audiences often matter more than large indifferent ones.
Executive Voices: HBO’s Commitment to Comedy
“We’re thrilled by the incredible response to ‘The Chair Company’ and ‘I Love L.A.’ debuts,” said Amy Gravitt, EVP of HBO Programming and head of HBO and HBO Max comedy series. “Both shows confidently carry on the HBO comedy tradition, in their own singular way. We couldn’t be happier to continue collaborating with Tim, Zach, Rachel and their exceptional teams”.
Gravitt’s statement emphasizes “singular”—suggesting HBO values distinctive voices over formulaic crowd-pleasers, continuing the network’s comedy legacy of supporting auteur-driven projects (Curb Your Enthusiasm, Insecure, The Righteous Gemstones) that polarize as often as they unite.
The confirmation on “I Love L.A.” was disclosed alongside a renewal for the Tim Robinson and Zach Kanin conspiracy series “The Chair Company” — another freshman comedy currently airing new episodes, which is also returning for a second season. This double renewal signals HBO’s commitment to investing in comedy during a period when many networks are pulling back on scripted programming due to cost concerns.
What to Expect from I Love L.A. Season 2
An official season 2 cast announcement hasn’t been made yet, but for now, it seems likely that those returning would include Sennott, A’zion, Firstman, Whitaker, Hutcherson, and Leighton Meester, who plays Maia’s boss. HBO hasn’t revealed a release date for season 2 yet, but stay tuned.
Likely Season 2 Elements:
Expanded World-Building: With the pilot’s responsibility of establishing characters and world complete, Season 2 can explore secondary characters more deeply and introduce new players in L.A.’s interconnected entertainment ecosystem.
Relationship Evolution: The Season 1 arc exploring Maia and Tallulah’s fraught friendship will presumably continue evolving, with power dynamics shifting as careers rise or stall.
Industry Satire Deepening: As characters gain traction (or fail spectacularly), the show can satirize higher levels of the influencer-entertainment complex—perhaps incorporating streaming platform executives, legacy talent, or crossover attempts into traditional media.
Celebrity Cameos: The surprise Elijah Wood appearance suggests Season 2 will continue featuring high-profile guest stars willing to play exaggerated or unflattering versions of themselves or fictional Hollywood archetypes.
Production Timeline: Given typical HBO comedy production schedules, a late 2026 or early 2027 premiere seems most likely, allowing time for writing, production, and post-production while capitalizing on Season 1 momentum before too much time passes.
The Broader Context: Representation and Criticism
People are justifiably surprised; following the 2020s wave of wokeism, we have had conversations about representation so often that it should have been the rule of thumb by now. All except one character (True Whitaker’s) are White in the main cast, which begs many questions, but one especially: can this cool, offhanded freshness that Rachel Sennott has been so loved for only be reserved for her White audiences?
This criticism highlights ongoing tensions in Hollywood about who gets to tell which stories and whether shows set in diverse cities like Los Angeles have obligations to reflect that diversity in their main casts. Season 2 offers opportunities to address these concerns through expanded casting and storylines.
HBO Bets on Sennott’s Vision
The I Love L.A. Season 2 renewal represents HBO’s confidence in Rachel Sennott as a comedic voice capable of sustaining multi-season storytelling while navigating the challenges of creating distinctive comedy in an oversaturated market. With nearly 2 million viewers and strong critical support, the series has carved out space as HBO’s second-biggest freshman comedy—no small achievement in the prestige television landscape.

Whether Season 2 can maintain momentum, address representation critiques, and deepen its satirical observations while keeping characters compelling remains to be seen. But for fans of Sennott’s particular brand of awkward, ambitious, self-aware comedy, the renewal ensures more opportunities to cringe, laugh, and recognize uncomfortable truths about striving in Los Angeles’ peculiar economy of attention and influence.
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FAQs
When was I Love L.A. Season 2 officially renewed?
I Love L.A. Season 2 was officially renewed on November 20, 2025, just 18 days after the series premiered on November 2, 2025. HBO Chairman and CEO Casey Bloys announced the renewal at the network’s press presentation in New York City after only three episodes had aired.
Who is Rachel Sennott and what is her role in I Love L.A.?
Rachel Sennott is the creator, executive producer, and star of I Love L.A., playing protagonist Maia Simsbury. Known for breakout roles in Shiva Baby and Bottoms, Sennott pitched the show as “Entourage for internet girls,” bringing her distinctive comedic voice to HBO’s first major series about influencer culture.
How many viewers does I Love L.A. attract?
I Love L.A. averages nearly 2 million cross-platform viewers in the U.S. using live-plus-three (L+3) measurement. HBO reports it’s “among the fastest growing” of its original comedies and is on pace to become the second top freshman comedy in HBO Max platform history.
When will I Love L.A. Season 2 premiere?
HBO has not announced an official premiere date for I Love L.A. Season 2. Given typical production timelines for HBO comedy series, a late 2026 or early 2027 release seems most likely, allowing time for writing, filming, and post-production between seasons.
What is I Love L.A. about?
I Love L.A. follows an ambitious group of friends navigating life, love, and careers in Los Angeles’ influencer-entertainment industry. Rachel Sennott plays Maia, an aspiring talent manager whose former college friend Tallulah (Odessa A’zion), a rising influencer, returns to town, reigniting their complicated friendship amid professional ambitions.







