Netflix India is finally printing money. After years of aggressive investments and losses, the streaming giant’s Indian arm reported a stellar 63% jump in net profit for FY25, reaching ₹85 crore compared to ₹52 crore the previous year. Revenue soared 32% to ₹3,769 crore, cementing Netflix’s position in India’s cutthroat OTT market.
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Netflix India FY25: Financial Performance Breakdown
| Metric | FY25 | FY24 | Growth |
|---|---|---|---|
| Net Profit | ₹85 crore | ₹52 crore | +63% |
| Revenue | ₹3,769 crore | ₹2,846 crore | +32% |
| Total Income | ₹3,842 crore | ₹2,919 crore | +32% |
| Total Expenditure | ₹3,711 crore | ₹2,811 crore | +32% |
| Content & Marketing | ₹3,616 crore | ₹2,688 crore | +35% |
| Personnel Costs | ₹88 crore | ₹106 crore | -17% |
| Subscriber Base | 20-22 million (est.) | — | — |
What’s Driving Netflix India’s Growth?
The profit surge stems from three strategic moves: aggressive partnerships with telecom operators like Jio and Airtel offering bundled plans, retention of the affordable mobile-only plan at ₹149/month attracting price-sensitive users, and disciplined cost management with personnel expenses dropping 17% while revenue climbed.
Industry estimates place Netflix’s Indian subscriber base at 20-22 million across direct-to-consumer and bundled plans, making it a formidable player despite rivals like Disney+ Hotstar and Amazon Prime Video offering larger content libraries.
Indian Content: The Global Breakout Star
Indian content accounted for 15% of Netflix’s Top 10 non-English titles worldwide in 2024, with at least one Indian title appearing in the global Top 10 every week—reaching audiences in over 80 countries. Shows like Khakee: The Bihar Chapter, The Railway Men, and Guns & Gulaabs proved that Indian storytelling resonates globally.
This validates Netflix’s heavy content investments. While content production, marketing, and operational costs rose to ₹3,616 crore in FY25 from ₹2,688 crore, the strategy is clearly paying off with improved average revenue per user (ARPU) and subscriber retention.
Can Netflix Maintain Momentum?
Despite profitability, Netflix faces headwinds. Competition is intensifying with JioCinema offering free IPL streaming and Disney+ Hotstar’s aggressive pricing. However, Netflix’s focus on premium, binge-worthy originals gives it a distinct edge in the premium segment.
For official updates, visit Netflix India. Check out TechnoSports for more insights on India’s streaming wars.
FAQs
How many subscribers does Netflix have in India?
While Netflix doesn’t disclose official numbers, industry estimates suggest 20-22 million users across direct and bundled plans.
Is Netflix profitable in India now?
Yes, Netflix India posted ₹85 crore net profit in FY25, marking its strongest financial performance since entering India in 2016.
